Sales Manager - MI Brands (EU)

inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage EU dealers. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.
Key Responsibilities

- Manage dealer accounts and relationships in the designated markets.

- Achieve sales targets, strategies, and tactical action plans across the channel.

- Actively recruit and nurture direct dealer relationships.

- Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.

- Coordinate with marketing to activate campaigns and product demos at the local dealer level.

- Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.

- Support new product introductions with launch planning, demo support, and channel marketing strategies.

- Proactively work with the dealer network with regards to future planning of all aspects.

- Ensure that dealers are compliant with SDA requirements, inclusive of instore and online displays and merchandising.

- Maintain accurate CRM data, forecasts, and territory insights.

- Participate in trade events, roadshows, and local market activations as required.

Skills, Knowledge and Expertise

- 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers.

- Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.

- Ability to juggle high-level strategic thinking with detailed tactical execution.

- Fluent in English; other European languages a plus.

- Willingness to travel up to 40% of the time.

- Passion for music creation, instruments, and technology is essential.

Benefits

- 24 days annual leave (plus public holidays)

- Private healthcare

- Pension scheme

-
inMusic UK Employee Assistance Programme

- Cycle To Work scheme

- Staff discount on inMusic products (for personal use only)

- £1,000 annual allowance for training and development

- Sick pay

Originally posted on Himalayas