Sales Development Representative (Solar)

Job Summary:

We are seeking a motivated and results-driven Solar Sales Development Representative (SDR) to join our Residential Solar team. This role is responsible for generating qualified homeowner appointments for Solar Account Managers through high-volume outbound/inbound prospecting and lead qualification.

The ideal candidate will play a critical role in driving top-of-funnel pipeline by engaging prospective customers, educating them on the benefits of residential solar, and scheduling qualified consultations. This position is focused on outbound calling, inbound lead management, follow-up communication, and appointment pipeline development. This role does not carry closing or full-cycle sales responsibilities and is focused exclusively on pipeline generation and appointment setting.

This role is full-time and offers competitive benefits, base salary + commission, and strong opportunities for career growth into full-cycle sales roles within a rapidly growing industry.
Primary Responsibilities:

- Generate and qualify leads for residential solar through high-volume outbound prospecting, including phone calls, email outreach, and SMS communication.

- Engage with prospective customers to introduce residential solar solutions, assess initial interest, and determine qualification based on established criteria (homeownership, energy usage, and eligibility factors).

- Schedule qualified appointments for Solar Account Managers, ensuring all required information is captured and accurately documented.

- Execute structured follow-up efforts to confirm appointments, improve show rates, and maintain consistent multi-touch engagement with prospective customers.

- Maintain accurate records of outreach activity, customer interactions, lead status, and pipeline progression within CRM systems.

- Collaborate closely with Solar Account Managers to ensure high-quality appointment handoff and alignment on prospect expectations.

- Consistently meet or exceed daily, weekly, and monthly activity and performance metrics, including call volume, contact rates, and appointments set.

- Build interest and maintain engagement by utilizing strong communication and objection-handling skills when speaking with prospective customers.

- Effectively manage time and prioritize outreach efforts to maintain a steady pipeline of qualified appointments.

- Stay informed on residential solar offerings, basic industry concepts, and company value propositions to effectively communicate with prospective customers.

- Occasional travel required for company sponsored training and events.

Required Skills:

- Strong verbal communication skills with the ability to quickly build rapport and engage customers over the phone.

- Comfortable working in a high-volume outbound calling environment with activity-based performance expectations.

- Detail-oriented with strong organizational and time management abilities.

- Self-motivated and results-driven, with a demonstrated ability to meet or exceed performance goals.

- Ability to manage multiple communication channels including outbound calls, email, and SMS.

- Ability to handle objections, navigate customer concerns, and maintain professionalism in a fast-paced environment.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office Suite (particularly Outlook and Excel) and CRM platforms.

- Highly adaptable with the ability to respond effectively to feedback and process changes.

- Interest in renewable energy and sustainability preferred.

- Highly entrepreneurial mindset with a strong desire to succeed in a performance driven role

Minimum Education and Experience:

- Bachelor’s degree in Business, Marketing, Sales, or related field or Minimum of 1 year prior experience in sales, customer service, call center, or lead generation role is preferred

- Experience working in a metrics-driven environment is preferred.

- Experience with CRM systems is preferred.

- Ability to work