Remote Paid Search Media Buyer (Bilingual English-Spanish)

About CEO Lawyer

CEO Lawyer is a rapidly growing personal injury law firm headquartered in downtown Atlanta. We are committed to delivering exceptional legal services while fostering a dynamic and inclusive work environment. Our team is driven by a shared mission to advocate for our clients with integrity, innovation, and excellence.

As we continue to expand, we are looking for talented professionals who are passionate about making a difference. Whether you're working in legal, operations, data, or client services, you'll find opportunities to grow, contribute meaningfully, and be part of a team that values both performance and people.

Our Core Values

We are guided by a strong set of values that shape our culture, decisions, and the way we work together:

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Trust – We build strong relationships through honesty, transparency, and reliability.

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Humility – We stay open to learning, feedback, and continuous improvement.

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Ethics – We act with integrity and always do what’s right.

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Hunger – We are driven, ambitious, and committed to excellence.

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Education – We value growth, development, and knowledge-sharing.

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Accountability – We take ownership of our actions and deliver on our commitments.

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Respect – We treat everyone with professionalism, empathy, and fairness.

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Teamwork – We collaborate and support each other to achieve shared success.

Summary:

We are seeking a results-driven Senior Bilingual Paid Search Media Buyer to manage andoptimize paid search campaigns targeting English- and Spanish-speaking audiences across Google Ads, Microsoft Ads, YouTube, and related performance marketing channels.

The role focuses on generating qualified leads, improving campaign efficiency,maintainingtracking accuracy, and driving measurable business growth within English- and Spanish-speaking markets throughout the United States.

The ideal candidate combines deep paid searchexpertisewith hands-on paid social experience and has a proven history ofmanagingsuccessful lead-generation campaigns that produce measurable business outcomes.

Key Responsibilities:

Paid Search Management

- Build, launch, manage, andoptimizepaid search campaigns in English and Spanish.

- Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.

- Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, andnegative keywords.

- Monitor campaign performance and continuouslyidentifyopportunities to improve volume, efficiency, lead quality, andconversion rates.

- Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.

- Conduct competitors and market research toidentifytesting, expansion, and growth opportunities.

Performance and Optimization

- Monitorcampaign performance daily and proactivelyidentifyoptimization opportunities.

- Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates.

- Analyze performance data to develop budget-allocation recommendations and scaling plans

- Reduce wasted spending and improve account efficiency through disciplined, ongoing optimization.

Attribution, Analytics, and Reporting

- Maintainaccurateconversion tracking, attribution, campaign reporting, and change documentation.

- Connect campaign performance to qualified leads,retainedcases, revenue, and other agreed business outcomes.

- Prepare recurring performance reports and communicate findings, risks, and recommendations clearly.

- Collaborate with Marketing Operations onattributionintegrity and reporting accuracy.

- Assistwith troubleshooting tracking, reporting, lead-routing, and attribution issues.

Paid Social Collaboration

- Support paid social initiatives when needed, with primary emphasis on Meta Ads Manager.

- Collaborate with paid social media buyers on audience insights, remarketing opp