Product Manager, Display Ads

🏢 Gannett · all 21 jobs
📍 United States
💰 USD 125,000 - 135,000 / annual
📅 Posted Sep 14, 2026 · via Himalayas
🏷 Product Management, Display Advertising, Programmatic Advertising, Adtech Product Management, Digital Marketing, Principal Advertising Product Manager +7 more
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|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

We are looking for a Product Manager who combines strong product management skills with deep expertise in Display advertising, programmatic ecosystems, and paid ads. You will lead strategic initiatives across our display and paid ads portfolio, helping thousands of Enterprise and SMB advertisers improve performance through programmatic optimization, automation, and platform innovation.

The ideal candidate is an experienced product leader who can identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes. You will partner closely with Engineering, Data Science, Customer Success, Sales, and Marketing to build scalable solutions that improve advertiser outcomes, optimize inventory monetization, and drive business growth.
Key Responsibilities
Product Strategy & Vision

- Own and execute a significant portion of the Display and Paid Ads product roadmap.

- Identify market opportunities, customer needs, and platform changes that should inform roadmap investments across the programmatic landscape.

- Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities.

- Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging.

Product Execution & Delivery

- Lead initiatives from discovery through launch and ongoing optimization.

- Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.

- Partner directly with Engineering and Data Science to deliver scalable product solutions.

- Balance customer value, business impact, and technical complexity when making prioritization decisions.

- Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products.

AI, Optimization & Measurement

- Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations.

- Translate emerging AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences.

- Define measurement frameworks and success metrics to evaluate product effective

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