Product Manager - Cleaning Brand

Build the products. Tell the story.

4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators with supply chain, creative, custom funnels, media buying, analytics, and customer service all under one roof.

We're hiring a Product Manager dedicated to our cleaning brand. This is a hybrid PM + PMM role. You'll own everything from customer research and product roadmap through go-to-market strategy, content, and community. You'll report directly to the CEO and work alongside the creative manager, supply chain director, media buyers, marketplace lead, and ops manager as your peer group.

This role is built for someone with agency. We have the infrastructure including a sourcing team in China, in-house creative, media buyers, supply chain, finance. What we need is the operator who pulls all of it together to ship better products faster, position them right, and make sure customers actually find and love them.

What you'll own

Customer research and product intelligence

You're the person who knows our customer better than anyone in the building.

- You read every NPS response, every customer service ticket, every product review, every survey

- You run regular customer surveys and 1-on-1 calls because you can't make good product decisions without them

- You know what customers love, what they hate, what they keep asking for, and what they don't even know they need yet

- You synthesize all of this into clear product insights the rest of the company can act on

Product strategy and roadmap

Our cleaning brand's product line spans tablet formulas, powder formulations, and electronic devices (power scrubber, air purifier), with additional formats and form factors on the roadmap. You own what comes next.

- You build a consistent product pipeline that compounds

- You know which products are hero SKUs for new customer acquisition, which are upsells that drive AOV, and which are retention plays that build LTV

- Every product has a subscription path. You design the products and offers with that in mind from day one

- You build (and constantly refine) our new product criteria framework and you use it to make hard go/no-go calls

- You understand COGS, margin structure, and shipping requirements well enough to kill a product before it eats six months of the team's time

- You study our existing funnels and paid media performance to understand which product types customers respond to — and you let that data shape what you build

Existing product improvements

- Some of our current products need work. You'll identify which ones, why, and what to do about it including improved formulas, better form factors, or full replacements

Product development execution

- You write the PRDs the supply chain director needs to brief our China team

- You work directly with our team in China during R&D and sample rounds supplying mockups, 3D renderings, written specs, and clear feedback on each round

- You're the tastemaker and the economist. Y ou own the final call on what we launch and what we don't, balancing customer fit, margin, and operational reality

- Travel to China roughly once a year for factory visits, sample reviews, and relationship building

Compliance and operational fit

- You think about compliance and shipping reality before we commit to a product, not after we've already designed it

- You're comfortable using AI and modern research tools to come up to speed on regulatory questions you haven't encountered before

- You know the channel realities: marketplace listing requirements, shipping classifications, ad platform policy restrictions for cleaning products. No surprises after the box is printed.

Go-to-market strategy

Before a product launches, you already know how it'll be sold.

- Is this a top-of-funnel hero across multiple paid channels? A search-only play? A creator seeding push on social?