PR & KOL Manager (Pooling)

Responsibilities:
KOL Campaign Strategy and Execution

- Source, evaluate, and recommend KOLs aligned with campaign goals, target audiences, and brand guidelines.

- Develop and implement end-to-end KOL campaigns, ensuring alignment with client objectives and internal timelines.

- Coordinate with internal teams (Digital, Copy, Art, BI, Finance, and Relationship Managers) to ensure smooth campaign execution.

KOL Relationship Management

- Build and maintain strong relationships with KOLs, fostering long-term collaborations.

- Serve as the primary point of contact for KOLs, handling outreach, negotiations, deliverables, and posting requirements.

- Manage contracts, MOAs, and payment coordination with Finance and Relationship Managers.

Content Oversight and Compliance

- Oversee content submission, review, and approval workflows to ensure alignment with briefs and brand standards.

- Monitor live posts to ensure compliance with campaign guidelines and brand non-negotiables.

- Collaborate with internal teams to address creative feedback and optimize content performance.

Tracking, Reporting, and Insights

- Manage the KOL Mastersheet, including influencer pools, final selections, timelines, posting trackers, budgets, and payment logs.

- Collect post-campaign insights and coordinate with the BI team to generate performance reports.

- Analyze campaign effectiveness, providing actionable recommendations for optimization and future planning.

Collaboration and Team Support

- Work cross-functionally with internal stakeholders to ensure cohesive campaign messaging.

- Support team knowledge sharing and process improvement initiatives.

- Assist in onboarding and training junior team members as required.

Industry Knowledge

- Stay updated on influencer marketing trends, creator platforms, and industry best practices.

- Understand both creator culture and brand discipline to balance creative authenticity with campaign objectives.

Requirements:

- 2–4 years of experience in influencer marketing, digital marketing, or social media management.

- Strong understanding of influencer platforms (TikTok, Instagram, Facebook, YouTube, etc.).

- Proven experience managing multiple campaigns and creators simultaneously.

- Highly organized, detail-oriented, and deadline-driven.

- Strong communication, negotiation, and relationship management skills.

- Familiarity with influencer tools (e.g., Klear, Meltwater) is a plus.

- Ability to execute campaigns end-to-end while collaborating effectively across departments.

- Ability to work independently in a remote work setting.

Originally posted on Himalayas