Performance Marketing Specialist / Media Buyer - Dubai Real Estate

We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate , particularly in off-plan property lead generation . The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.

This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.
Key Responsibilities

- Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat , and other paid advertising platforms.

- Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.

- Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa .

- Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.

- Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS) .

- Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.

- Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.

- Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

Requirements

-
3–4+ years of experience in Performance Marketing or Media Buying.

- Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects .

- Demonstrated success in generating qualified international real estate leads.

- Strong expertise in:

- Meta Ads Manager

- Google Ads

- YouTube Ads

- Snapchat Ads

- Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.

- Experience managing advertising budgets and improving lead quality while maintaining target CPL.

- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

- Excellent communication skills in English.

- Self-motivated, proactive, organized, and able to work independently in a remote environment.

Benefits

- Competitive salary

- Fully remote work environment.

- Opportunity for long-term collaboration and career growth.

Originally posted on Himalayas