Paid Media Specialist SR.

ABOUT US

Contáctica is the leading Martech Creative Agency in Puerto Rico, a strong challenger in Latin America, and a dynamic catalyst for growth in the U.S. mainland. For over 20 years we have challenged the status quo and accelerated the evolution of visionary companies and their teams by delivering pioneering knowledge, transformative Martech Solutions, and full-spectrum Marketing Agency Services.

With headquarters in Puerto Rico and Colombia, and a closely integrated team working from across ten countries, we are uniquely positioned to serve key industries such as Banking, Insurance, and Consumer Packaged Goods (CPGs), while tackling the most complex brand, product, and business challenges of today and tomorrow.

As we continue our era of Hyper-Evolution, we are passionately committed to driving growth and innovation by leveraging the Power of Humanity + Artificial Intelligence. Our unwavering focus remains untouched: to provide exceptional business outcomes through Strategic-Thinking, Creativity, and Deep Client Insight, augmented by Cutting-Edge Technologies.

If you share our Beliefs—and are committed to Act on them fully—we invite you to read the requirements of this position and consider applying.
JOB DESCRIPTION

The Senior Paid Media Specialist owns the strategy, planning, execution and performance of Paid Media initiatives across assigned clients and business lines.

The role combines strategic thinking with strong hands-on expertise, translating business objectives into effective media solutions and ensuring excellence throughout planning, implementation, optimization, measurement and reporting.

As a senior member of the Media team, this person acts as a trusted partner to clients and internal teams, proactively identifying opportunities, risks and recommendations that improve business and media outcomes.
KEY RESPONSIBILITIES
Strategy & Account Ownership

- Own Paid Media strategy and planning for assigned accounts and business lines.

- Translate business and marketing objectives into channel, audience, investment and KPI recommendations.

- Maintain end-to-end visibility of performance, budgets, priorities, risks and opportunities.

- Proactively recommend actions based on business context and performance.

- Campaign Management & Performance

- Lead campaign implementation and optimization across Google, Meta and other relevant platforms.

- Manage budgets, pacing, targeting, bidding, creative rotations and testing frameworks.

- Continuously improve media effectiveness, efficiency and conversion performance.

- Ensure campaigns are executed accurately and according to agency standards.

Analytics & Measurement

- Analyze performance across the funnel and identify the drivers behind results.

- Translate data into actionable insights and clear business recommendations.

- Ensure proper conversion tracking, UTMs, measurement and data consistency.

- Partner with Data & Analytics to strengthen reporting and decision-making.

- Client & Cross-Functional Leadership

- Present performance, insights and recommendations directly to clients.

- Act as a Paid Media subject-matter expert in strategic and tactical conversations.

- Partner with Strategy, Creative, Data, Technology and Client Services to improve outcomes.

- Provide clear media inputs and requirements to cross-functional teams.

- Quality & Continuous Improvement

- Ensure quality across campaign setup, tracking, reporting and client deliverables.

- Identify opportunities to improve processes, automation, documentation and QA.

- Contribute to testing frameworks, benchmarks and Paid Media best practices.

- Share knowledge and support the development of the broader Media team.

Experience & Capabilities

- Strong hands-on experience in Paid Media strategy and execution.

- Advanced knowledge of Google Ads and Meta Ads.

- Experience managing performance, lead generation and conversion-focused campaigns.

- Strong analytical capabilities and und