Performance Marketing Lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership . This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing , including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email , while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth .
Hands-On Execution (Core Expectation)

- Write, test, and optimize high-converting copy and creative direction for:

- Paid and organic social media

- Paid and lifecycle email campaigns

- Display, retargeting, and OTT/CTV ads

- Build, launch, and optimize campaigns directly across:

- Social media platforms

- Email marketing platforms

- Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals

- Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

- Own end-to-end social media marketing strategy , including:

- Paid social performance

- Organic social content strategy and publishing

- Channel growth, engagement, and brand consistency

- Ensure social content supports acquisition, retargeting, and lifecycle efforts

- Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

- Own day-to-day performance across:

- Paid Social

- OTT / CTV advertising

- Define channel strategy, testing roadmaps, and budget allocation

- Partner with analytics and leadership to assess incrementality and efficiency

Oversee Agency Performance
-
SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight

- Serve as the primary owner of all paid media agencies:

- Set strategy, goals, and performance expectations

- Review campaigns, creative, and performance weekly

- Push agencies beyond reporting into active optimization and testing

- Ensure agency work complements—not replaces—internal execution

- Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

- Lead and mentor a lean internal marketing team

- Marketing Mentorship for affiliate, widget, and ad-based partnerships:

- Performance tracking

- Optimization opportunities

- Messaging alignment

- Display & Re-targeting

- Create clarity around ownership between internal resources, agencies, and partners

- Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

- Own performance KPIs, including:

- ROAS, CAC, CPA, LTV

- Conversion rates across the funnel

- Incrementality by channel

- Translate insights into clear actions and recommendations

- Deliver concise, executive-ready performance updates

What Success Looks Like (First 6–12 Months)

- Paid and social channels show measurable efficiency and scale

- Social media functions as both a brand and performance engine

- OTT/CTV delivers clear, measurable value within the media mix

- Agencies and partners are accountable and high-performing

- Affiliate and widget programs are optimized and contributing incremental revenue

- Leadership has confidence in channel performance and growth strategy

Requirements

Required

- 5+ years in performance or growth marketing lead or equivalent

- Proven experience writing and optimizing conversion-focused copy for paid media and email

- Hands-on experience with:

- Paid and organic social media

- Email marketing platforms - Klaviyo Preferred

- Strong working knowledge of SEM/PPC and OTT/CTV

- Experience managing agencies and small, high-impact teams

- Data-driven mindset with strong analytical instincts

Preferred

- Experience in travel, e-commerce, marketplaces, or high-intent consumer products

- Familiarity with affiliate marketing, widgets, and partner-driven acquisition

- Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters

This is not a coordination role—it is an ownership role .

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.
Growth Path

- Performance Marketing Lead → Director of Performance Marketing

- Expanded ownership across lifecycle, attribution, and growth strategy

Benefits

Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!

Originally posted on Himalayas