Partnerships Coordinator

About Willful

Willful makes estate planning easy, affordable, and accessible for every Canadian. Since 2017, over 400,000 people have trusted us to help them build their legal estate documents.

Partnerships are a vital driver of Willful ’s growth engine. They help us open doors to new audiences, collaborate with brands our customers trust, and are a meaningful revenue stream for Willful . Equally important, we create lasting, measurable value alongside our partners.

By teaming up with Willful , partners can expand their offer with a trusted, modern estate planning solution that seamlessly deepens customer engagement, unlocks new revenue opportunities, and solves a real, high-priority need for their audience. Together, we create win-win relationships that drive real impact for both of our businesses and the Canadians we serve.

The Role

We're looking for an organized and proactive Partnerships Coordinator who can tackle projects from brief to final delivery while keeping a lot of moving pieces on track. This is a hands-on, execution role at the heart of our partnerships team.

The ideal candidate is someone motivated by output: building campaign assets, running and improving partner operations, holding timelines and stakeholders on track, supporting inbound advisor calls, and turning performance data into clear reporting. This is an operational and supporting role. You'll be the internal engine that keeps our partnerships running day to day.

To thrive in Willful ’s remote-first environment on a small, agile, two-person partnerships team, you will need to be resourceful, proactive, curious, have a bias to action, and be open to direct, clear feedback. If you are someone who requires a lot of continuous oversight, or who needs work to be assigned before you act, this may not be the ideal environment for you.

What You’ll Do

1. Partnership Operations & Advisor Sales

- Run operations smoothly, from order processing and month-end reconciliations to invoicing, briefs, and follow-ups.

- Build repeatable scalable workflows, keep documentation up to date, and automate routine tasks using AI and modern software tools.

- Create professional partner decks, one-pagers, and clear performance updates.

- Support our Willful for Professionals platform for financial advisors, including supporting with inbound sales materials and meetings

2. Campaign Execution & Asset Creation

- Design and produce campaign assets across multiple mediums, including static graphics, short-form video, co-branded emails, and social channels.

- Ship campaigns on time while keeping internal parties informed, aligned, and accountable.

- Bring fresh, practical creative ideas to the table for new partner activations.

3. Performance & Impact

- Track partner-sourced revenue and transaction volume.

- Build and refine reporting across all partnership channels.

- Share honest, straightforward updates on what is working and what isn'

Who You Are

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A natural doer and builder : You have a track record of executing projects in an agency, startup, freelance, or fast-paced environment.

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Proactive and fast on your feet : You do not wait for a playbook. You take a brief, ask questions and run with it.

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A multi-medium creator : You have design and asset creation skills, including basic video editing, and know your way around Figma and Notion.

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AI-savvy : You actively use AI tools in your workflow to work smarter and ship faster.

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Open to rapid iteration: You take direct feedback in stride and enjoy refining your work until it shines.

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Problem-Solving Focused : You identify and step in to improve systems with solutions without being asked.

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A Natural Collaborator : You proactively bridge gaps between teams to solve problems and make work easier for everyone.

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Data-literate and articulate : You can write clearly, know how to represent a brand well to external partners, and know how to analyze and share relevant metrics internal