Paid Social Senior Specialist (Mobile / App)

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti , reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Senior Specialist , you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You’ll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.
Key responsibilities
Client‑Centric

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Prepare on‑time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.

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Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade‑offs are needed.

The Tinuiti Way

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Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)

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Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi‑channel awareness; share simple “how‑to” guides and playbacks for repeatability.

Product‑Led

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Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.

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Use Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) shared by the team to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics.

Data & Measurement‑Driven

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Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.

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Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.

Owner Mindset
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Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend (e.g., creative fatigue, audience overlap, “learning limited”); close the loop with documented learnings.

Ways of working and values

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Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.

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Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.

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Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.

Professional & Technical Qualifications

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3-5+ years running Paid Social with hands‑on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.

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Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.

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Comfortable with GA4 and platform analytics; can turn data into clear next steps