Senior Technical & Ecommerce SEO Lead

TYPE OF WORK

Full Time

WAGE / SALARY

Depends on knowledge

HOURS PER WEEK

4

DATE UPDATED

Sep 19, 2026

JOB OVERVIEW

We have ambitious plans to grow rapidly. Our entire ecosystem has been divided into 4 new positions. We are looking for people who have the knowledge and experience to join our team and take our 23 year old company to the next level.

Feel free to browse our 4 open positions, but do not apply to any if you do not have the experience required. Thanks you.

Here they are:

1. Senior Technical & Ecommerce SEO Lead

2. Off-Page SEO & Paid Search Performance Specialist

3. Creative Strategy & Advertising Content Lead

4. Senior Digital & Social Performance Marketing Lead

This ad is for position #1

1. Senior Technical & Ecommerce SEO Lead

SENIOR TECHNICAL & ECOMMERCE SEO LEAD

Full-Time Permanent Position — 40 Hours Per Week

Job Overview

We are a 23-year-old printing and manufacturing company looking for a highly experienced, hands-on Senior Technical & Ecommerce SEO Lead to take ownership of the organic-search performance of our ecommerce website.

This is not a temporary SEO project.

This is not a position for someone whose SEO experience consists primarily of WordPress plugins, writing blog posts, buying backlinks, or running automated audits.

Our website is a custom-built ecommerce platform using PHP, HTML5 and CSS. We need someone who understands how search engines crawl, index, interpret and rank ecommerce websites and who can work directly with our website and development team to correct problems and build long-term organic growth.

Our primary objective is not simply more traffic.

Our objective is more qualified search traffic, more orders and more revenue.

You will be the primary owner of the website's technical SEO, ecommerce SEO, on-page SEO, keyword strategy, site architecture, content SEO strategy, local SEO and organic-search measurement.

You will work closely with a separate Off-Page SEO & Paid Search Specialist.

CORE RESPONSIBILITIES

1. Complete Technical SEO Ownership

Perform comprehensive technical SEO audits and personally identify, prioritize and resolve issues affecting crawling, indexing, rankings and website performance.

You must understand and be able to work with:

Google crawling and indexing

Google Search Console

3XX and 4XX errors

Broken internal links

Broken external links

Redirect chains

Redirect loops

301 redirects

Canonical tags

Duplicate URLs

Duplicate content

Duplicate title tags

Duplicate meta descriptions

Missing titles and descriptions

Index/noindex directives

robots.txt

XML sitemaps

Orphan pages

Crawl depth

URL parameters

Search/filter URLs

Pagination

Faceted navigation

JavaScript rendering issues

Mobile SEO

Page speed

Core Web Vitals

Image optimization

Structured data

Crawl-budget considerations on large sites

You must be able to explain WHY a technical issue exists and determine the correct solution rather than simply reporting what an automated SEO tool flags.

2. URL CLEANUP, DUPLICATE PAGES & SITE MIGRATIONS

Our website has historical URLs, duplicate products/pages, an older website and other URLs that may need to be preserved, consolidated, redirected, canonicalized, noindexed or removed.

You must know how to d ---------- :

Which URL should remain

Which version should be canonical

Which URL should receive a 301 redirect

Which URL should be removed

Which page should be noindexed

When similar pages should remain separate

How to preserve valuable backlinks and historical authority

How to retire an old site or subdomain correctly

How to migrate content without unnecessarily losing rankings

How to update internal links after migrations

How to monitor Google after major changes

We do not want someone making mass URL changes without understanding the consequences.

3. ECOMMERCE SEO

You will develop and maintain the SEO architecture for an ecommerce website with hundreds of products and the potential for thousands of products, categories, templates, landing pages and supporting content pages.

You will optimize:

Product pages

Product categories

Subcategories

Landing pages

Product variants

Design/template pages

Supporting informational content

You must understand how an ecommerce website should be structured so search engines can determine which pages are most important.

4. PRODUCT PAGE SEO

You will establish and implement standards for every important product page.

This includes:

Keyword targeting

Search intent

Product titles

Meta titles

Meta descriptions

H1/H2 structure

Product descriptions

Supporting copy

FAQs

Images

Image filenames where appropriate

Alt text

Internal links

Related products

Breadcrumbs

Calls to action

Structured data

Product variants

Offers

Shipping/return information where applicable

Conversion-focused content

Every important page should have a clear purpose and search opportunity.

5. CATEGORY & SITE ARCHITECTURE SEO

Build a logical hierarchy such as:

Home ? Major Category ? Subcategory ? Product

and:

Blog/Guide ? Category ? Product

You will determine when we need:

New categories

New subcategories

New landing pages

Consolidated categories

Better navigation

Improved breadcrumbs

Better internal-link relationships

You will identify orphan pages and pages receiving insufficient internal authority.

6. KEYWORD RESEARCH & KEYWORD MAPPING

Perform ongoing keyword research based on actual customer searches and buying intent.

Research should include:

Transactional keywords

Commercial keywords

Informational keywords

Product keywords

Category keywords

Long-tail keywords

Non-branded keywords

Branded keywords

Competitor keywords

Local keywords

Search volume

Keyword difficulty

SERP competition

Search intent

Maintain a keyword-to-URL map showing which page is intended to rank for each important keyword/topic.

Prevent unnecessary keyword cannibalization where several pages compete for the same intent.

7. ON-PAGE SEO

Personally manage or direct:

Titles

Meta descriptions

H1/H2/H3 structure

URLs

Content

Product descriptions

Category content

Alt text

Internal anchor text

Internal links

Breadcrumbs

Related products

FAQs

Page relevance

Calls to action

We expect optimization for human customers and search engines.

Keyword stuffing is not acceptable.

8. STRUCTURED DATA / SCHEMA

Understand and correctly implement or specify structured data including appropriate types such as:

Product

Product variants

Offer

Breadcrumb

Organization

LocalBusiness

Article

Video

Shipping information

Return policies

Other appropriate ecommerce structured data

You must know how to test structured data and troubleshoot errors.

9. GOOGLE MERCHANT CENTER

Experience with Google Merchant Center is strongly preferred.

Responsibilities may include:

Product feed setup

Feed diagnostics

Product eligibility

Pricing accuracy

Availability

Product identifiers

Images

Free product listings

Feed/website consistency

Merchant Center errors and warnings

Work with our Paid Search Specialist when product-feed information is also being used for Shopping campaigns.

10. CONTENT SEO STRATEGY

You are responsible for determining WHAT SEO content we need and WHY.

Potential content includes:

Buying guides

Printing guides

Design guides

How-to content

FAQs

Comparison pages

Industry pages

Product-use ideas

Customer education

Videos/supporting video pages

Location/service pages where legitimate

Evergreen resources

You do not necessarily have to personally write every article.

You must be able to create detailed content briefs specifying:

Target search intent

Primary keyword/theme

Supporting topics

Questions to answer

Recommended page structure

Internal links

Products/categories being supported

Conversion goal

11. COMPETITOR SEO ANALYSIS

Continuously monitor major competitors.

Analyze:

Keywords

Ranking pages

Category structures

Product pages

Content

Internal linking

SERP visibility

Structured data

Backlink profiles

Content gaps

Product gaps

Search features

Competitor strengths

Competitor weaknesses

You will share backlink opportunities with our Off-Page SEO Specialist.

We do not blindly copy competitors.

We determine what works and build something better.

12. LOCAL SEO

Own the organic portion of our local-search strategy.

Responsibilities include:

Google Business Profile optimization

Business categories

Products/services

Business information

NAP consistency

Local citations strategy

Local keyword research

Legitimate location/service pages

Local competitor analysis

Google Maps/local-pack visibility

Reviews/reputation SEO strategy

Local organic reporting

13. GOOGLE SEARCH CONSOLE

You should be highly proficient with Search Console.

Use it regularly for:

Queries

Landing pages

Impressions

Clicks

CTR

Rankings

Indexing

URL Inspection

Sitemaps

Core Web Vitals

Structured-data issues

Manual actions

Security issues

Identifying content opportunities

Search Console should be a working tool, not something checked once a month.

14. GOOGLE ANALYTICS 4 & SEO MEASUREMENT

Work with GA4 to understand:

Organic users

Organic sessions

Landing pages

Engagement

Ecommerce events

Add-to-cart

Checkout

Purchases

Revenue

Conversion rates

New vs. returning visitors

SEO must be tied to business results.

15. GOOGLE TAG MANAGER / TRACKING KNOWLEDGE

You must understand tracking well enough to work with GTM and developers on:

GA4

Ecommerce tracking

Product views

Add-to-cart

Begin checkout

Purchases

Revenue

Forms

Phone-call tracking where appropriate

Other conversion events

Our separate paid-media specialists will use this measurement infrastructure.

16. CONVERSION RATE OPTIMIZATION

Organic SEO traffic is worthless if it does not convert.

Evaluate:

Landing-page experience

Product-page usability

Calls to action

Navigation

Mobile experience

Trust signals

Reviews

Forms

Checkout friction

Product information

Page layout

Search intent alignment

Recommend and test improvements.

17. TOOLS

You should have extensive hands-on experience with several of the following:

Google Search Console

GA4

Google Tag Manager

Google Business Profile

Google Merchant Center

Screaming Frog

Ahrefs

Semrush

PageSpeed Insights

Lighthouse

Rich Results Test

Schema validators

Looker Studio

Bing Webmaster Tools

Microsoft Clarity

We care about what you can accomplish with these tools, not how many names you can put on a resume.

TECHNICAL KNOWLEDGE

Our website is custom built using PHP, HTML5 and CSS.

You do not need to be our primary programmer, but you must understand enough to work intelligently with:

HTML

CSS

PHP concepts

JavaScript SEO

HTTP status codes

HTTP headers

Canonicals

Redirects

robots.txt

XML

JSON-LD

Schema

DNS/domain concepts

Server behavior

You must be comfortable communicating exact technical requirements to developers.

WHAT YOU WILL OWN

You will have final SEO ownership over:

Technical SEO

Ecommerce SEO

Site architecture

Indexation

URL decisions

On-page SEO

Keyword strategy

Internal linking

Schema

Content SEO strategy

Merchant Center organic/product-data coordination

Local organic SEO

Search Console

Organic reporting

Organic CRO recommendations

FIRST 90 DAYS

Phase 1 — Audit & Measurement

Crawl entire website

Verify Search Console

Verify GA4

Verify GTM

Verify ecommerce tracking

Establish indexation baseline

Establish ranking baseline

Audit URLs

Audit old websites/subdomains

Audit site architecture

Audit schema

Audit product/category SEO

Audit page speed

Audit local SEO

Audit competitors

Build prioritized roadmap

Phase 2 — Critical Cleanup

Correct:

Indexation problems

Duplicate URLs

Duplicate content

Broken links

Redirects

Canonicals

Metadata

Sitemaps

robots directives

Internal links

Mobile problems

Schema

Major performance issues

Phase 3 — Growth Foundation

Build:

Keyword map

Site architecture plan

Product SEO standards

Category SEO standards

Internal-linking strategy

Content roadmap

Local SEO roadmap

Reporting dashboard

THIS IS A PERMANENT POSITION

Once the original technical cleanup is complete, your job does not end.

You will continuously:

Analyze ? Prioritize ? Implement ? Measure ? Improve ? Repeat

Every week there should be opportunities to improve rankings, pages, categories, products, content, conversions or technical performance.

REQUIRED EXPERIENCE

We prefer:

5+ years serious SEO experience

Strong technical SEO background

Ecommerce SEO experience

Experience with custom websites

Proven Search Console/GA4 expertise

Experience handling migrations and URL consolidation

Strong keyword and site-architecture skills

Understanding of modern Google Search practices

Years alone will not get you hired.

You must demonstrate that you know what you are doing.

TO APPLY

Please provide:

PDF resume.

Three ecommerce websites you personally worked on.

Explain specifically what YOU did on each.

Show before/after Search Console or organic performance where possible.

Give an example of a serious technical SEO problem you personally diagnosed and fixed.

Then answer:

Question 1

A website has 300 legitimate products, but Google and Screaming Frog discover thousands of URLs. What do you investigate first?

Question 2

We have several highly similar product URLs. Explain how you determine whether to keep them separate, canonicalize them, redirect them, noindex them or delete them.

Question 3

We have an old website with years of history and backlinks that needs to be retired. Explain exactly how you would handle the migration.

Question 4

Explain crawling, indexing, canonicalization, noindex and a 301 redirect in your own words.

Question 5

What would you be working on every week six months after the major technical problems were fixed?

Question 6

Review 72 HR ---------- and give us three specific SEO issues or opportunities you see.

Generic AI-style applications will not move forward.

We want someone who can investigate, explain, implement and take ownership.

SKILL REQUIREMENT

SEO
On-Page
Keyword Research

VIEW OTHER JOB POSTS FROM:

SHARE THIS POST