Creative Strategy & Advertising Content Lead

TYPE OF WORK

Any

WAGE / SALARY

Depends on knowledge

HOURS PER WEEK

40

DATE UPDATED

Sep 19, 2026

JOB OVERVIEW

We have ambitious plans to grow rapidly. Our entire ecosystem has been divided into 4 new positions. We are looking for people who have the knowledge and experience to join our team and take our 23 year old company to the next level.

Feel free to browse our 4 open positions, but do not apply to any if you do not have the experience required. Thanks you.

Here they are:

1. Senior Technical & Ecommerce SEO Lead

2. Off-Page SEO & Paid Search Performance Specialist

3. Creative Strategy & Advertising Content Lead

4. Senior Digital & Social Performance Marketing Lead

This ad is for position #3

3. Creative Strategy & Advertising Content Lead

Job Overview

We are a 23-year-old printing and manufacturing company seeking a highly skilled, hands-on Social Media, Creative & Performance Marketing Lead.

This is NOT a basic social-media posting job.

We already have staff who can handle routine posting, basic engagement and responding to simple comments.

We need someone at a much higher level.

We are looking for the person who can d ---------- :

What should we advertise?

Who should see it?

What should the ad look like?

What should the video say in the first three seconds?

What offer should we test?

Which audience should receive it?

How much should we spend?

Did it produce sales?

What do we change next?

You will be responsible for turning our products into compelling digital campaigns across social media, paid social, video, email and SMS.

Our immediate priorities include:

Custom dye-sublimated shirts

Yard signs

Printing products

Seasonal promotions

Business customers

Repeat customers

Our ultimate objective is not followers or likes.

It is attention ? interest ? leads ? customers ? repeat customers ? revenue.

1. SOCIAL MEDIA STRATEGY

Develop the overall marketing strategy for:

Facebook

Instagram

TikTok

YouTube

YouTube Shorts

Pinterest

LinkedIn where appropriate

Additional channels where there is a legitimate business opportunity

Determine:

What we should post

Where it should be posted

When it should be posted

Which content belongs on which platform

What should be organic

What should receive paid promotion

What should become an advertisement

What content should be reused/adapted

What trends are worth participating in

What does not fit our brand

Our VAs can help execute repetitive posting.

You own the strategy.

2. PERFORMANCE CREATIVE

You must understand that modern advertising performance depends heavily on creative.

You will personally create or direct production of:

Static ads

Carousel ads

Promotional graphics

Product ads

Reels

TikToks

YouTube Shorts

Demonstration videos

Before/after videos

Customer showcase videos

UGC-style advertisements

Testimonials

Product explainers

Promotional videos

Comparison ads

Problem/solution ads

You should understand:

Hooks

Headlines

Offers

Calls to action

Visual hierarchy

Storytelling

Pacing

Captions

Sound/music selection

Aspect ratios

Platform-specific creative

Direct-response copywriting

We want advertisements that stop someone from scrolling.

3. HANDS-ON VIDEO CAPABILITY

This position requires real understanding of short-form video.

You should be capable of shooting, editing or professionally directing content such as:

Shirts

How dye sublimation works

Design-to-finished-shirt transformations

Team uniforms

Business shirts

Event apparel

Customer designs

Production footage

Close-up product quality

Before/after design transformations

Yard Signs

Political/event signage where applicable

Real-estate signs

Contractor signs

Graduation signs

Birthday/event signs

Business advertising

Installation/use examples

Production videos

You should understand how to turn one filming session into multiple pieces of content.

For example:

1 long video

? 5 short videos

? 10 clips

? multiple Reels/Shorts/TikToks

? still images

? paid-social creative

? email content.

4. META ADVERTISING

You must have serious hands-on experience with:

Meta Business Manager

Meta Ads Manager

Facebook Ads

Instagram Ads

Meta Pixel

Meta Events Manager

Conversion API concepts

Custom audiences

Website audiences

Customer-list audiences

Lookalike/similar audience strategies where available

Retargeting

Catalog/product advertising where appropriate

You will personally build, monitor and optimize paid campaigns.

5. AUDIENCE STRATEGY

Develop audiences including:

Website visitors

Product viewers

Social engagers

Video viewers

Add-to-cart visitors

Checkout abandoners

Lead-form visitors

Existing customers

Repeat customers

High-value customers

Lapsed customers

Properly collected customer lists

Similar/prospecting audiences

Interest/behavior audiences where useful

Different audiences should receive different advertisements.

6. RETARGETING

We want sophisticated retargeting.

Examples:

Someone views custom shirts but doesn't buy:

? show shirt testimonials.

Still doesn't buy:

? show production-quality video.

Still doesn't buy:

? show offer.

Added to cart but did not checkout:

? cart recovery.

Purchased:

? stop showing acquisition advertisement.

Later:

? show reorder/cross-sell campaign.

You should understand customer journeys, not simply "boost post."

7. CREATIVE TESTING

Build a disciplined creative testing system.

Test:

Hooks

Headlines

Images

Videos

UGC

Professional creative

Offers

Discounts

Product demonstrations

Customer testimonials

Calls to action

Long vs. short creative

Voiceover vs. text

Different opening seconds

Document which variables win.

Take winning concepts and create additional variations.

8. SOCIAL ADVERTISING BEYOND META

Depending on opportunity and audience, you should be capable of evaluating and managing:

TikTok Ads

Pinterest Ads

YouTube video advertising

LinkedIn Ads for B2B opportunities

Other emerging channels

We do not advertise somewhere merely because the platform exists.

There must be a business case.

9. CONTENT CALENDAR

Own the strategic content calendar.

Include:

Products

Promotions

Seasonal campaigns

Customer work

Educational content

Behind-the-scenes content

Testimonials

Manufacturing

Product demonstrations

FAQs

Employee/company stories

Community involvement

User-generated content

Trends

Offers

New-product launches

Our social VAs may assist with scheduling and repetitive deployment.

You d ---------- what the calendar should accomplish.

10. EMAIL & SMS MARKETING

Develop revenue-generating lifecycle campaigns including:

Welcome series

Cart abandonment

Browse abandonment

Post-purchase

Cross-sell

Upsell

Reorder reminders

Win-back

Seasonal promotions

New products

Customer appreciation

VIP customers

Lead nurturing

Experience with platforms such as:

Klaviyo

Mailchimp

Omnisend

GetResponse

Similar systems

is valuable.

11. MARKETING AUTOMATION

Use tools such as:

Zapier

CRM automation

Email automation

SMS automation

Lead routing

Form automation

ManyChat or similar tools where appropriate

Build systems such as:

Ad ? Landing Page ? Lead ? CRM ? Follow-Up ? Sale ? Reorder Campaign.

12. INFLUENCERS & UGC

Develop legitimate influencer and user-generated-content programs.

Responsibilities may include:

Finding appropriate creators

Contacting creators

Negotiating deliverables

Sending products

Providing creative briefs

Tracking content

Obtaining usage rights where appropriate

Turning strong creator content into paid advertisements

Measuring actual results

We care about sales influence—not follower counts alone.

13. SOCIAL LISTENING & COMMUNITY OPPORTUNITIES

Monitor:

Comments

Customer questions

Reviews

Competitor content

Trends

Recurring customer problems

Product requests

Common objections

Our VAs can respond to routine messages.

You should extract marketing intelligence from those conversations.

14. LANDING PAGES & FUNNELS

Work with our website/SEO team on landing pages for campaigns.

You should understand:

Headline alignment

Offer alignment

Message match

Forms

Calls to action

Social proof

Testimonials

Mobile conversion

Lead capture

Checkout flow

Upsells

Cross-sells

Do not send paid traffic to a poor page and blame the advertising.

15. TRACKING

Understand:

Meta Pixel

Conversion API concepts

GA4

UTMs

Conversion events

Landing-page tracking

Call tracking

Lead tracking

Purchase tracking

Revenue attribution

Coordinate with our SEO/search specialists on shared measurement infrastructure.

16. IMPORTANT KPIs

You will track business metrics including:

Revenue

ROAS

Cost per purchase

CPA

Cost per lead

Conversion rate

Average order value

Email revenue

Repeat purchase rate

Cart recovery

Lead-to-sale conversion

You will also monitor supporting metrics such as:

CTR

CPC

CPM

Video watch rate

Engagement

Audience growth

Follower growth

But followers and likes are secondary.

Sales matter.

17. CREATIVE TOOLS

You should be highly comfortable with several tools such as:

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Canva

CapCut

Creatopy

AI image tools

AI video tools

AI voice tools

Other professional creative platforms

You do not need to use every tool.

You DO need the visual judgment to recognize the difference between average content and advertising-quality creative.

18. MARKETING TOOLS

Ideal experience includes:

Paid Social

Meta Ads Manager

Meta Business Manager

TikTok Ads

Pinterest Ads

YouTube advertising

Social Management

Meta Business Suite

Agorapulse

Hootsuite

Buffer

Sprout Social

Similar systems

Email /SMS

Klaviyo

Mailchimp

Omnisend

GetResponse

Similar platforms

Analytics

GA4

Meta Events Manager

UTMs

CallRail

Looker Studio

Platform-native analytics

CRM/Automation

HubSpot

Keap

Zendesk

Zapier

ManyChat

Similar tools

WHAT OUR VAs DO VS. WHAT YOU DO

Our VAs may:

Upload scheduled posts

Post approved content into groups

Respond to routine comments

Respond to basic DMs

Handle repetitive engagement

Follow documented procedures

YOU will:

Develop the strategy

Develop campaigns

Create/direct creative

Create/direct video

Choose audiences

Run paid campaigns

Build retargeting

Analyze performance

Create testing plans

Improve conversion

Direct the VAs

Determine what happens next

You are the strategist and performance marketer.

They help execute repetitive tasks.

REQUIRED EXPERIENCE

We prefer:

4+ years digital/performance marketing experience

Strong Meta Ads experience

Strong creative instincts

Short-form video experience

Proven ecommerce or product marketing

Paid-social experience

Retargeting experience

Email /SMS experience

Analytics experience

Proven ability to generate leads or sales

Experience with:

Printing

Apparel

Signage

Ecommerce

Manufacturing

Custom products

Promotional products

is a major plus.

WE DO NOT WANT

Someone whose experience is primarily:

Posting inspirational quotes

Scheduling Facebook posts

Responding to comments

Growing vanity followers

Making generic Canva graphics

Boosting posts

Copying competitors

Creating reports with no business interpretation

This is a serious digital growth position.

TO APPLY

Send:

1. Resume

PDF format.

2. Social Accounts

Provide 2–3 accounts you personally helped grow.

Explain what YOU were responsible for.

3. Creative Portfolio

Provide examples of:

Static ads

Video ads

Reels/TikToks/Shorts

Promotional campaigns

Ecommerce creative

4. Paid-Media Proof

Where possible, provide examples showing:

Ad spend

Revenue

ROAS

CPA

Cost per lead

Purchases

Conversion improvements

Screenshots without explanation are insufficient.

Tell us what YOU actually did.

5. Answer This Scenario

We want to sell custom dye-sublimated shirts to:

Schools

Sports teams

Businesses

Events

Organizations

Give us:

Three different advertising concepts.

The audience for each.

The creative/video concept.

The opening hook.

The offer.

The call to action.

How you would retarget someone who clicked but didn't buy.

6. Second Scenario

Create a basic 30-day strategy for selling more yard signs.

We are evaluating how you THINK, not how well you can write a generic cover letter.

Generic applications will not move forward.

We want someone who can take a product and turn it into a complete digital customer-acquisition campaign.

SKILL REQUIREMENT

Video Content Creation
Design Strategy
Creative Advertising

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