Paid Media Buyer (Meta-First Performance Marketing)
This is a remote position.
Paid Media Buyer (Meta-First Performance Marketing)
Remote | Philippines
Part-Time (~20 hrs/week)
PHP 30,000 - 45,000
8PM -12 AM PHT | Long-Term Remote Role
If you’re a high-performing performance marketer who thrives on data-driven campaign management, first-party purchase attribution, and working with a leading multi-brand commerce platform that values individual ownership over simple task execution — keep reading.
This isn’t a role for a "button pusher" waiting for step-by-step campaign instructions.
This is a focused, outcome-driven position where you’ll own campaign execution across Meta, TikTok, and CTV, lead testing strategy, and use real purchase-level attribution to maximize ad spend efficiency.
Why This Is a Dream Job
You’ll be working directly with the founder of a fast-growing, USA-based commerce platform who:
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Champions Innovation: Integrates proprietary first-party commerce and attribution tools (Rounds/AlcPay) that give you access to real revenue data beyond platform-reported proxies.
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Values Your Growth: Offers a scalable part-time engagement (~20 hrs/week) with a clear path to expand scope and hours as managed spend grows beyond20K–50K/month.
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Respects Your Expertise: Focuses on business objectives and strategic clarity rather than micromanaging your day-to-day campaign setups.
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Builds Stability: Has a strong culture of partnering with top Filipino professionals for long-term team expansion.
You’ll get career transformation, high-level portfolio variety across 5–10 active brands, and the freedom to lead paid media strategy — without being stuck in a junior coordinator role.
What You’ll Be Owning This is a core hands-on operator role covering campaign architecture, audience targeting, budget allocation, and cross-platform performance optimization. You aren't just launching ads; you are managing a multi-brand, multi-market portfolio—mastering audience segmentation, structured testing, attribution reconciliation, and creative performance analysis to drive scalable revenue.
You’ll take the lead on:
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Strategic Campaign Execution: Structuring, launching, and managing Meta (primary) and TikTok/CTV (secondary) campaigns across 5–10 concurrent brand accounts.
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Dynamic Media Support: Balancing immediate account optimizations across active campaigns while continuously planning structured test cycles for new market expansions.
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Attribution Guardianship: Reconciling in-platform ad manager reporting against GA4 and first-party purchase data to ensure 100% budget accountability.
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Creative Performance Analysis: Reading creative performance metrics to deliver actionable hook, angle, and format recommendations to internal creators and brand partners.
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Testing & Optimization: Running continuous structured tests across ad sets, placements, and creative variations to lower CPA and boost ROAS.
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End-to-End Account Ownership: Overseeing paid campaigns from objective setup through budget pacing and founder-level performance reporting.
Requirements
This Role Is a Great Fit If You:
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Are a Meta-First Media Specialist: Your primary hands-on experience and recent hours-on-keyboard are in Meta Ads Manager, supplemented by TikTok Ads and CTV platform familiarity.
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Are a Multi-Brand Operator: You easily handle 5–10 concurrent accounts or localized market campaigns without losing accuracy or performance quality.
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Are an Attribution-Driven Marketer: You understand the difference between platform metrics and actual purchase data and know how to optimize using first-party attribution.
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Have 2–3+ years of experience in paid media, performance marketing, or e-commerce campaign management.
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Are High-Accountability: You don't need to be chased for updates. You own your campaign pacing, communicate proactively, and manage priorities asynchronously.
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Communicate with elite fluency and professional confidence during live syncs.
What Success Loo