Paid Marketing Manager - Global

Title : Paid Marketing Manager

Department : Marketing

Location : Remote
About CoinPoker

Welcome to CoinPoker , the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker , we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity:

We are looking for a data-driven Paid Media & Performance Marketing Manager to help grow CoinPoker ’s paid user acquisition across key global expansion markets. You will be responsible for planning, executing, and scaling high-ROI paid ad campaigns across programmatic networks and social media advertising platforms while navigating market compliance and localization requirements to drive regional player acquisition.
Key Responsibilities:

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Paid Campaign Execution: Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets.

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Budget & ROAS Optimization: Manage regional paid media budgets, tracking performance metrics (CAC, LTV, ROAS, CPA) to continuously maximize ROI and scale high-converting traffic sources.

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Ad Localization & Conversion Rate Optimization (CRO): Collaborate with creative and product teams to localize ad copy, banners, and landing pages—ensuring culturally relevant, natively translated assets and optimal conversion funnels for local markets.

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Market Compliance & Tracking: Navigate regional advertising restrictions surrounding iGaming; maintain tracking links, postbacks, and analytics tools to monitor real-time campaign health and funnel performance.

Highly Desired Knowledge and Experience:

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Hands-on, entrepreneurial performance marketer with a proven track record scaling regional paid media campaigns.

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Fluent/Native in English; proficiency in additional regional priority languages is a strong plus.

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Deep expertise in iGaming or Crypto user acquisition via paid channels (DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys).

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Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools (e.g., AppsFlyer, Voluum, Google Analytics).

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Proven track record of managing substantial monthly performance budgets and achieving strict CAC and ROAS targets in restricted or gray-market jurisdictions.

What We Offer:

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Competitive salary and performance-based bonuses.

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Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.

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Flexible working hours and the ability to work fully remotely.

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A collaborative and inclusive team culture.

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Professional development opportunities and career growth within a rapidly evolving company.

Originally posted on Himalayas