Paid Ads Specialist

★ PLEASE SUBMIT YOUR CV IN ENGLISH ★ Paid Ads Specialist Location: Remote – LATAM Work Arrangement: Fully Remote Employment Type: Full-Time (Employee) Industry: Marketing & Advertising English Proficiency: Advanced English (C1) required – Strong written and verbal communication skills Compensation: $1,500 – $2,500 USD/month Schedule: Full-Time About the Role We're looking for a highly analytical, results-driven Paid Ads Specialist to manage and scale paid acquisition campaigns for medical and aesthetic practices. You'll own Google Ads, Meta Ads, and other paid channels , with a clear focus on generating qualified patient leads and measurable revenue, not just clicks or impressions. This is a hands-on performance marketing role for someone who understands both the technical and strategic sides of paid media, including campaign optimization, conversion tracking, attribution, budget management, and landing page performance. Why This Opportunity? - Take ownership of paid acquisition campaigns across Google Ads and Meta Ads. - Manage meaningful advertising budgets with direct responsibility for performance. - Work with multiple client accounts in a fast-paced agency environment. - Focus on measurable business outcomes, including qualified leads, conversions, and revenue. - Collaborate with SEO, creative, and account management teams across the full marketing funnel. - Build specialized expertise in performance marketing for medical and aesthetic businesses. What You'll Do Paid Media Management - Build, launch, manage, and continuously optimize Google Ads , including Search, Performance Max, Display, and YouTube campaigns. - Manage Meta Ads campaigns across Facebook and Instagram. - Conduct keyword research, competitor analysis, and audience targeting tailored to healthcare decision-makers. - Manage campaign budgets, bids, and bidding strategies to maximize ROAS and cost-per-lead efficiency. - Write high-converting ad copy while maintaining compliance with medical advertising guidelines and platform policies. Tracking & Performance Optimization - Set up and maintain accurate conversion tracking using Google Tag Manager , conversion tracking tools, call tracking, and CRM/EMR integrations. - Analyze campaign performance weekly and provide clear recommendations based on patient acquisition and revenue impact. - Troubleshoot tracking issues and campaign underperformance quickly. - Monitor platform updates, algorithm changes, and healthcare-specific advertising best practices. - Support landing page and conversion rate optimization initiatives. Cross-Functional Collaboration - Collaborate with account managers, SEO specialists, and creative teams to align paid media with the broader marketing funnel. - Communicate campaign performance and recommendations clearly to internal stakeholders. - Manage multiple client accounts simultaneously while maintaining strong organization and attention to detail. Qualifications Required Qualifications - 2+ years of hands-on paid media experience , with agency experience strongly preferred. - Proven track record managing Google Ads accounts with meaningful budget responsibility . - Strong understanding of conversion tracking, attribution, and the factors that drive qualified leads versus vanity metrics. - Strong working knowledge of Google Ads and Google Analytics . - Analytical mindset with experience using spreadsheet-based reporting. - Excellent written communication skills for ad copy and client-facing reporting. - Ability to manage multiple client accounts simultaneously in a fast-paced agency environment. - Strong organizational skills, attention to detail, and ability to prioritize effectively. Preferred Qualifications - Experience running paid campaigns for medical, aesthetic, or professional service clients. - Hands-on Meta Ads (Facebook/Instagram) experience. - Familiarity with call-tracking platforms and CRM integrations. - Knowle