Paid Ads Specialist
Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.
This is a hands-on performance marketing role focused on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Paid search & display
- Retargeting
- Lead generation
- Conversion optimization
- ROAS and acquisition efficiency
You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.
If you understand how to turn ad spend into measurable leads, conversions, and revenue , this role is a strong fit.
What You’ll Own
Paid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
- Manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Other relevant paid acquisition channels
- Research:
- Target audiences
- Keywords
- Competitors
- Customer segments
- New acquisition opportunities
- Plan campaign budgets and acquisition targets
- Forecast performance and identify scaling opportunities
- Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
- Paid Search
- Display
- Retargeting
- Video
- Lead Generation
- Conversion Campaigns
You’ll:
- Create and optimize campaign structures
- Manage bids, budgets, placements, and targeting
- Test:
- Ad copy
- Headlines
- Creatives
- CTAs
- Audiences
- Landing pages
- Run structured A/B tests
- Optimize campaigns based on performance data
- Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
- ROAS
- CPA
- CPL
- CPC
- CTR
- Conversion Rate
Google Ads & Paid Search
Manage and optimize Google Ads campaigns including:
- Search
- Display
- Retargeting
- YouTube
- Performance Max
- Dynamic Search Ads
Use:
- Automated bidding
- Keyword optimization
- Negative keywords
- Audience targeting
- Budget optimization
- Advanced campaign features
to continuously improve performance.
Meta, LinkedIn & Multi-Channel Advertising
Build and optimize campaigns across Meta and additional paid channels.
- Develop prospecting and retargeting audiences
- Test different audience segments and creative approaches
- Manage Meta Pixel and platform tracking
- Optimize LinkedIn campaigns for B2B lead generation where applicable
- Identify the strongest acquisition channels and allocate budget accordingly
Conversion Tracking, Analytics & Attribution
Ensure advertising performance is tracked accurately.
Set up and maintain:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- LinkedIn Insight Tag
- Conversion tracking systems
Analyze:
- Conversion paths
- Customer acquisition performance
- Attribution
- Funnel performance
- Campaign profitability
Troubleshoot tracking issues and ensure leadership has reliable performance data.
Reporting & Performance Insights
Prepare clear weekly and monthly reports covering:
- Ad spend
- Leads and conversions
- ROAS
- CPA / CPL
- CTR
- Conversion rates
- Channel performance
- Testing results
Go beyond reporting numbers by providing actionable recommendations around:
- Budget allocation
- Audience targeting
- Creative direction
- Campaign structure
- Funnel optimization
- Scaling opportunities
Cross-Functional Collaboration
Work closely with:
- Marketing
- Content
- Design
- Analytics
- Web / Landing Page teams
- Leadership
Provide performance-driven feedback to improve:
- Ad creatives
- Messaging
- Landing pages
- Offers
- Conversion funnels
Stay current with advertising