Organic Growth Specialist

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate across 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and Sleek Sign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary Sleek Books ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 17,500 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
Requirements
Mission of the role

Own organic and AI-search performance across Sleek 's four core markets and convert that visibility into leads. The primary KPI is to generate leads from organic and AI traffic and convert into new customers. This role exists to fix the conversion gap the current setup can't: our funnel is constrained by lead conversion, not traffic — the two failing markets (AU, UK) fall short on target because visitors don't convert, not because pages don't rank.
Key outcomes In the first 6–12 months
Outcome 1: Grow leads through high-intent traffic

Lift monthly leads to the +15% stretch requirement by March 2027 — SG ~446, HK ~223, AU ~134, UK ~146 — by growing qualified organic + AI traffic to commercial/service pages ~10–15% above current trajectory and winning the high-intent, transactional queries that bring buyers.

Traffic growth here is in service of lead volume on pages that convert — not informational traffic that doesn't.

Identify the high-intent commercial/transactional queries where Sleek 's service pages under-rank, and close those gaps.

Fix cannibalization where informational blogs absorb traffic owed to commercial pages; consolidate or re-point intent.

Build internal-linking and funnel paths from informational content to the commercial pages that convert.

Prioritise commercial-page visibility and lead capture over raw informational traffic.
Outcome 2: Lift site-user-to-lead conversion

Land the four markets on the 15% stretch by March 2027 to SG ~1.29×, HK ~1.26×, AU ~1.85×, UK ~1.05× on current lead rate — moving combined Organic+AI attainment to ~92–100% of target with December as mid-point check.

Establish per-market conversion baselines and instrument site-user→lead tracking across all four sites.

Diagnose drop-off on the highest-traffic non-converting pages; prioritise CRO reworks over new content.

Own the AU conversion-recovery investigation (1.3%→0.6% drop) as a first-90-days deliverable.

Ship structured CRO fixes (CTAs, form friction, intent alignment, page structure) with product and engineering.

Report baseline, test results and per-market progress monthly.
Outcome 3: Grow new customers from AI/LLM-referred discovery

+50% new customers attributable to AI/LLM-referred traffic vs current baseline by March 2027, plus a lift in AI citation / share-of-voice on priority tracked queries.

Audit site structure, schema and content for LLM extractability gaps.

Streng