Mobile Growth & User Acquisition Specialist

Category: Marketing

Location:

We are looking for a Mobile Growth & User Acquisition Specialist to manage post-sales client relationships and execute user acquisition strategies for mobile applications across international markets.

The role combines hands-on Apple Search Ads campaign management, mobile growth optimization, client onboarding, and AI-powered performance analysis. You will work closely with clients, review AI-generated recommendations, provide strategic feedback, and help improve the platform’s models and outputs.

Your Duties

- Lead client onboarding calls and guide clients through connecting Apple App Store Connect and Google Play Console accounts.

- Set up Slack communication channels and maintain consistent client communication.

- Manage ongoing client relationships through regular communication and recurring strategy and reporting calls.

- Plan, launch, and optimize Apple Search Ads campaigns for mobile applications.

- Develop keyword bidding strategies, manage campaign structures, and optimize targeting.

- Identify new keywords and opportunities to improve acquisition efficiency.

- Monitor and optimize CPA, ROAS, conversion rates, budgets, and other relevant app-growth KPIs.

- Execute user acquisition strategies across international growth markets.

- Develop hypotheses for creative A/B tests and oversee Custom Product Page and store experiment setups.

- Establish and monitor routines for budget pacing, campaign scaling, and performance tracking.

- Review and quality-check AI-generated audit reports, performance summaries, and recommendations.

- Correct AI-generated outputs and identify missing insights or strategic opportunities.

- Document detailed feedback to support continuous improvement and training of AI models.

- Collaborate with product and AI engineering teams by providing practical user acquisition and product insights.

- Identify and prioritize low-risk, high-impact growth opportunities.

Requirements

- 3+ years of hands-on experience in user acquisition and performance marketing for mobile applications.

- Strong practical experience with Apple Search Ads.

- Experience managing mobile app acquisition campaigns, including keyword bidding, targeting, campaign structure, and optimization.

- Strong understanding of mobile app performance metrics, including CPA, ROAS, CVR, and LTV.

- Experience working with international markets and scaling user acquisition campaigns.

- Analytical and pragmatic approach to decision-making.

- Ability to identify growth opportunities and prioritize high-impact, low-risk actions.

- Fluent English and confidence communicating directly with clients in calls and written communication.

- Strong organizational skills and ability to manage recurring client responsibilities independently.

Details
Originally posted on Himalayas