Media Planner

About RAB2B

RAB2B is a global B2B marketing agency that partners with ambitious brands to drive measurable growth. We combine strategic thinking, media excellence, and operational rigor to deliver integrated solutions across markets. Our culture is built on accountability, clarity, and performance, empowering our teams to lead with ownership while collaborating across disciplines.

About the role

The Media Planner is responsible for the development, execution, and optimization of media plans across digital channels. This role ensures campaigns are strategically aligned with client objectives and executed with operational excellence.

Working under the guidance of a Supervisor or Director, the Planner translates strategy into actionable plans, manages campaign performance, and contributes insights that improve campaign outcomes

What you'll do

Media Planning & Strategy Support

- Develop media plans aligned with client objectives and strategic direction provided by senior leadership.

- Define channel mix, audiences, formats, and investment distribution across platforms.

- Conduct market, audience, and competitive analysis to identify opportunities and inform planning decisions.

- Support the development of full-funnel media approaches spanning awareness, consideration, and conversion.

Campaign Execution & Optimization

- Manage the implementation of media plans across digital platforms including social, search, video, and programmatic.

- Monitor campaign performance and optimize based on KPIs, benchmarks, and performance insights.

- Ensure correct pacing of budgets and delivery against planned investment levels.

- Coordinate with activation, trading, or platform specialists to ensure correct campaign deployment.

Reporting & Insights

- Prepare campaign performance reports and dashboards.

- Analyze results and identify actionable insights for optimization.

- Support post-campaign analyses and learning documentation.

Cross-Team Collaboration

- Work closely with strategy, performance, analytics, and creative teams to ensure campaign alignment.

- Support client presentations and planning sessions when required.

Maintain accurate documentation of campaign plans, budgets, and performance metrics.

Qualifications
- 1–4 years of experience in media planning, digital marketing, or advertising agencies.

Technical Knowledge

- Strong understanding of the digital media ecosystem including:

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- Social platforms (Meta, TikTok, LinkedIn, Reddit, Pinterest)

- Search marketing (Google Ads, Bing Ads, TikTok Search)

- Video platforms (YouTube, Amazon, Netflix)

- Display and Programmatic advertising

- Familiarity with audience research tools such as TGI, GWI, or equivalent is a plus.

Technical Skills

- Advanced Excel for data analysis and budget management.

- PowerPoint or similar tools for presenting media plans.

- Familiarity with media buying platforms and analytics dashboards.

Core Competencies

- Analytical thinking and attention to detail

- Organization and ability to manage multiple campaigns

- Collaborative mindset and strong communication skills

Curiosity about media innovation and emerging platforms

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