Marketing Programs Manager
The Marketing Programs Manager brings the Bridge brand to life through the content, events, and website that shape how our audience experiences Bridge . Reporting to the VP Marketing, this role owns content production, events, and the company website end to end. It’s a great fit for a strong writer and storyteller who is equally comfortable running a flawless event and keeping a website fresh and on-brand.
You’ll produce content across formats, run the events calendar from concept through follow-up, keep the website current and on-brand, and coordinate the freelancers and agencies who help bring the work to life.
Key Responsibilities:
Content Production
- Produce high-quality content across formats (blog, social, email, web copy, sales collateral, and event assets) in line with our brand and messaging.
- Maintain the editorial calendar, briefs, review process, and publishing across channels.
- Submit briefs to our creative agency and track deliverables against agreed timelines."
- Maintain a central content library and ensure version control and brand consistency.
Events
- Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up.
- Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
- Coordinate event promotion, lead capture, and follow-up.
- Measure event ROI and continuously refine the event mix based on performance.
Website
- Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
- Coordinate with the design and creative agency on UX, design, and landing page creative.
- Manage SEO hygiene, site performance, and analytics.
- Keep the site current, on-brand, and aligned with active campaigns and launches.
Vendor & Creative Coordination
- Act as the primary point of contact and project manager for creative partners: our design and creative agency and event vendors.
- Track vendor timelines, deliverables, and invoices, and flag scope or budget concerns to the VP Marketing.
- Maintain vendor relationships and ensure work meets quality and brand standards.
Desired Skills, Education and Experience:
- 5+ years in content marketing, brand, events, or marketing programs (B2B preferred).
- Excellent writer and storyteller with a portfolio across formats and channels.
- Proven track record managing events end to end, including logistics and budgets.
- Hands-on CMS proficiency, including content creation, publishing workflows, and maintaining content structure and consistency.
- Experience keeping a company website current and on-brand, including landing pages and campaign-aligned updates.
- Strong project management skills and the ability to juggle multiple workstreams and deadlines.
- A brand and design sensibility and high standards for quality and consistency.
- Experience directing freelancers and creative agencies.
- Experience in adtech, martech, media, data, or an adjacent technology sector.
- Hands-on CMS experience (e.g., WordPress, Webflow, or HubSpot CMS) and basic HTML/CSS.
- Familiarity with SEO and web analytics (e.g., GA4).
- Comfort with video, motion, or design tools for lightweight production.
This is primarily a remote/work from home position with the potential for some occasional travel and an salary range of $72,000-$95,000.
What BRIDGE offers you:
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
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