Marketing Automation Specialist

Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote

Position Type: Full-Time, Remote
Working Hours: EST / U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools .

This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.

You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.
What You’ll Own
GoHighLevel & Marketing Automation

- Build and manage workflows inside GoHighLevel (GHL)

- Create automated email, SMS, follow-up, and nurture sequences

- Build and maintain CRM pipelines and lead stages

- Connect forms, landing pages, calendars, funnels, and CRM workflows

- Automate repetitive marketing and operational processes

- Monitor automation performance and troubleshoot workflow issues

- Ensure leads are properly captured, routed, tracked, and followed up with

- Prevent lead leakage across the marketing and sales funnel

Funnels & Conversion Optimization

- Build landing pages, lead-generation funnels, and booking flows

- Create clear conversion paths from initial engagement through booked calls

- Improve funnel messaging, structure, and user experience

- Monitor conversion rates and identify drop-off points

- Test and optimize funnel elements based on performance

- Continuously improve lead-to-booking conversion rates

ManyChat & Instagram DM Automation

- Build and manage ManyChat automation workflows

- Create Instagram DM funnels using keyword and engagement triggers

- Build automated replies, qualification flows, and lead capture sequences

- Connect ManyChat leads with GoHighLevel and other marketing systems

- Turn Instagram engagement into qualified leads and booked calls

- Monitor and optimize DM automation performance

AI Content & Repurposing

- Use ChatGPT, HeyGen , and similar AI tools to accelerate marketing execution

- Turn long-form or raw content into multiple marketing assets

- Batch-create content for LinkedIn, Instagram, email, and short-form platforms

- Develop content that supports lead generation and conversion — not just engagement

- Build repeatable AI-assisted content workflows

- Identify opportunities to increase content output without sacrificing quality

Short-Form Video & Content

- Repurpose long-form content into Reels, Shorts, and social clips

- Perform basic video editing using CapCut, Descript, or similar tools

- Create multiple short-form assets from existing content

- Optimize content for different social platforms and audiences

- Support consistent content production and distribution

Integrations & Workflow Automation

- Connect marketing systems using Zapier, Make, n8n , or similar tools

- Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms

- Troubleshoot broken integrations and automation logic

- Reduce manual work through scalable systems

- Document important workflows and automation processes

Paid Lead Generation

- Support Facebook and Instagram lead-generation campaigns

- Assist with campaign setup and lead-flow management

- Monitor lead quality and acquisition performance

- Ensure paid leads enter the correct CRM and nurture workflows

- Help improve and scale paid acquisition as lead-generation systems mature

Must-Have Experience & Skills

- Strong hands-on experience with GoHighLevel

- Proven experience building:

- Lead-generation funnels

- CRM workflows and pipelines

- Email and SMS automations

- Booking systems

- Follow-up and nurture sequences

- Strong ManyChat experience, particularly Instagram DM aut