Manager, Digital Campaign Operations
Overview
Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Manager, Digital Campaign Operations (Internal title: Manager, Integrated Marketing) is responsible for coordinating and driving the successful execution of Covenant House International ’s digital fundraising and marketing campaigns. You will serve as a central point of coordination across internal teams and external agency partners, ensuring that campaigns move efficiently from planning through deployment, while remaining aligned with strategy, budgets, timelines, and organizational priorities.
The ideal candidate combines strong project and campaign management skills with a solid understanding of fundraising and digital marketing. They will help translate strategic priorities into well coordinated, data informed campaigns that support donor acquisition, retention, engagement, and revenue growth.
Reporting to the AVP, Integrated Marketing, you will help advance a fully integrated, audience-based, omni-channel program focused on brand engagement and revenue generation.
Essential Duties and Responsibilities
Project Management
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Manage the daily operation and deployments of CHI’s digital footprint in partnership with agency partners including but not limited to Asana management, content stewardship and overall project management of campaign life cycles
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Contribute to and help shape annual strategies for expansion of constituent base to maximize revenue and file growth in the digital space across the organization
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Maintain relevant revenue and expense budget trackers for all digital programs
Audience Development
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Assist in the deployment of segment-specific donor journeys and maintains internal documentation of all donor journeys
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Help deploy overall response to emergent fundraising opportunities and crises, pivoting operations as needed to ensure that the department conducts effective rapid response marketing and fundraising
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Research and propose innovative approaches and investments for testing consideration, and maintain archive of pilot testing KPIs
Channel Integration
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Assist in the execution of integrated marketing campaigns via all relevant communication channels.
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Serve as CHI project manager for all digital campaigns deployed
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Prioritize integrated cross-channel communication by following departmental annual plan and budget constraints, and responding to emergent needs as required
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Work closely with internal teams and vendor partners to ensure timely and accurate execution of new donor and lead on-boarding and conversion programs
Required Knowledge, Skills and Abilities
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Familiarity with all aspects of fundraising principles and practices; knowledge of annual giving/direct mail, print production, telemarketing, digital marketing, joint allocation of funds, and basic analytical principles
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Ability to partner with teams to facilitate quantitative, data‑driven approaches, including comfort with in‑depth fundraising data, reporting, budgets, and forecasting
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Strong facilitation and collaboration skills
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Commitment to goal attainment, high initiative, and the ability to motivate and engage donors.
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Excellent oral and written communication skills, strong organizational skills, and attention to detail
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Demonstrated ability to work with a high degree of autonomy and accountability, while also being an effective team player
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Ability to develop and execute creative and effective solicitation strategies and generate enthusia