Ads Campaign Manager
Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategyis the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary:
Penta’s Brand Strategy team is seeking a hands-on Ads Campaign Manager to manage integrated media campaigns and oversee the work of junior team members. This person will directly build, launch, optimize, and report on campaigns while ensuring work across the team meets high standards for accuracy, performance, and strategic value. They will also strengthen campaign oversight, improve client-facing insights, and help junior employees develop stronger optimization and analytical skills.
The ideal candidate combines technical platform experience with strong judgment, attention to detail, and communication skills. They can review a campaign or report, identify what is missing, recommend what should happen next, and clearly explain the implications.
The Ads Campaign Manager is expected to:
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Build, launch, manage, and optimize campaigns across Google Ads, YouTube, LinkedIn, Meta, X, programmatic media, and direct publisher partnerships
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Provide day-to-day oversight and guidance to junior team members responsible for campaign execution, monitoring, optimization, and reporting
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Review campaign builds, performance analyses, and client deliverables for accuracy, completeness, and strategic value
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Monitor pacing and performance and recommend optimizations involving bids, budgets, audiences, inventory, placements, creative, and frequency
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Identify delivery, tracking, or performance issues early and ensure campaigns remain aligned with the approved media plan
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Partner with external programmatic teams to coordinate launches, evaluate performance, and implement optimizations
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Translate campaign data into clear, actionable client insights that explain what happened, why it matters, and what should happen next
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Present performance results of campaigns in client facing settings
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Coach junior team members to independently diagnose performance and develop informed recommendations
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Manage trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360
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Troubleshoot discrepancies across ad servers, platforms, and publisher reporting
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Develop consistent campaign-management, QA, optimization, and reporting processes
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Support integrated media planning and independently manage select small to midsized campaigns from planning through reporting
The ideal candidate will have:
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A Bachelor's degree and 4–6 years of experience in paid media, performance media, integrated media, or ad operations
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Hands-on experience using Campaign Manager 360, including campaign setup, placement and creative trafficking, tracking ads, click trackers, Floodlights, QA, and discrepancy troubleshooting
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Experience building and optimizing Google Ads campaigns, including paid search