Manager, Customer Marketing

About PDQ

PDQ , founded in Salt Lake City, UT, USA, makes device management simple, secure, and Pretty Damn Quick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms.

Our Core Values:

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Honesty: You communicate transparently and build trust through your actions.

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Ownership: You take responsibility for outcomes and follow through on commitments.

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Collaboration: You value diverse perspectives and work effectively across teams.

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Improvement: You actively seek opportunities to learn, grow, and innovate.

Location

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Remote, US : This position is open to candidates residing in any of PDQ ’s open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

About the role:

The Manager, Customer Marketing will be responsible for developing, implementing, and overseeing marketing programs and initiatives that target our customer base to engage, grow, and retain accounts across our suite of products. You will oversee a team of Customer Marketing professionals and work closely with cross-functional teams to drive customer engagement, loyalty, and advocacy, contributing to customer retention and revenue growth.

How you might spend your day:

- Build, implement, and oversee the customer marketing strategy, ensuring valuable customer experiences across the lifecycle that drive customer loyalty, retention, expansion and advocacy.

- Partner with other marketing teams, including email marketing, content marketing, product marketing, and marketing operations, to ensure cohesive, integrated marketing efforts.

- Manage a team of Customer Marketing professionals, providing guidance, mentorship, and support.

- Oversee the achievement of Customer Marketing goals for engagement, cross sell, and upsell across owned and un-owned (self-serve) accounts.

- Create and deploy surveys and feedback programs (like NPS) to understand pain points, behaviors and needs, sharing that knowledge with teams and applying it to programs.

- Collaborate with the product and customer success teams on onboarding, product adoption, engagement, expansion and renewals to meet pipeline targets.

- Own marketing-driven cross sell to current customers, increasing product SKU adoption across our suite of products.

- Develop and own customer success stories and testimonials, inclusive of identifying key customer advocates and maintaining a library of stories for marketing and sales teams to use.

- Plan and execute customer-facing events and community programs (e.g., webinars, user conferences, online community) to deepen engagement and strengthen customer relationships.

- Own the strategy and execution of lifecycle marketing campaigns — onboarding nurture, renewal reminders, win-back, and at-risk account outreach — in partnership with email marketing and marketing operations.

- Own and report on key Customer Marketing metrics, including Net Revenue Retention (NRR), logo retention, NPS/CSAT, expansion pipeline sourced, and advocacy participation rate.

- Define and maintain customer segmentation and lifecycle stage frameworks (e.g., by tier, usage, health score) to enable targeted, relevant marketing programs.

- Analyze Customer Marketing program performance to set benchmarks, optimize tests, and inform strategy; regularly present results to leadership to aid in planning and prioritization.

- Analyze data, including product usage, to understand customer pain points, engagement, customer experience; determine and implement recommendations to address opportunities for improvement

We're looking for people who have:

- 7+ years of marketing experience, ideally in a high-growth B2B SaaS environment.

- Bachelor's degree (or equivalent) in marketing, Business, or related field.

- Proven experience in creating and managing cust