Lifecycle Operations Manager

COMPANY 🌱
RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement 🏠, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee ☕🍄 delivering clean energy ⚡, mental clarity 🧠, and immune support 🛡️. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth 📈 and a community of over 1 million active subscribers. 🎉

DTC remains the foundation, but RYZE has expanded into mass retail 🛒, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 🚀.

RYZE is uniquely positioned to redefine how people think about daily wellness. ✨
We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! 🌱🔥

WHAT YOU'LL DO 🎯

We're looking for a Lifecycle Operations Manager to sit at the intersection of marketing strategy and technical execution — the person who takes lifecycle briefs and journey maps and turns them into live, tested, working flows in Klaviyo and Postscript. This is not a campaign coordinator role. This is the technical half of the lifecycle partnership: the person who interrogates the brief, surfaces the gaps, builds the logic layer, and keeps the stack healthy. You build things that work — and you know what it takes to keep them working.
Responsibilities will include:
Translate Strategy into Built Experiences

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Take lifecycle briefs, journey maps, and campaign strategy and turn them into robust, tested, live flows in Klaviyo and Postscript — built and scheduled, not near-final drafts.

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Interrogate the brief before you build it: surface gaps a strategist wouldn't think to specify — customers already in the flow, active subscribers, recent sends, no order history.

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Tell Marketing when something isn't buildable as written — and come back with the version that is, or the work required to make it possible.

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Configure the full logic layer: triggers, filters, conditional splits, profile property conditions, wait timing, smart sending, and suppression.

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Coordinate email and SMS so channels complement rather than collide, and build the guardrails and governance that keep sending rules consistent as the program grows.

Build the Foundation That Makes It Possible

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Own the technical health of our lifecycle stack — Klaviyo, Postscript, Shopify, and Recharge — including integration stability, data governance, and documentation that outlives any one person's memory.

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Own the tracking layer end to end: verify that Shopify, Recharge, and on-site events land in Klaviyo with the right properties, on the right profile, at the right time. If Marketing wants to trigger on something we don't currently capture, you make it capturable.

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Configure and troubleshoot webhooks, API-driven events, custom metrics, and profile properties.

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Maintain source-of-truth definitions for the events, attributes, and segments the retention program runs on.

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Drive operational efficiency by building reusable systems — modular templates, universal content blocks, dynamic content logic — so the tenth version of a journey takes a fraction of the time the first one did.

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Lead the evaluation and onboarding of new capabilities with a clear view of impact vs. complexity.

Test It and Launch It

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Own the pre-send QA standard for every email and SMS build: dynamic content and personalization across edge cases, link and UTM accuracy, alt text, dark mode, mobile, and rendering across major inbox clients.

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QA the technical side of landing pages: form and popup behavior, consent capture, list assignment, redirects, mobile rendering, and whether tracking actually fires.

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QA product and subscription configuration: variants, selling plans, discount and bundle logic, Recharge subscription rules, one-time vs. re