Lifecycle Marketing Specialist (Remote - LATAM - USD)

Spoiler: This is where your next big move begins.
What this Journey Looks Like

At Pearster , we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.

We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.
What You'll Lead and Build

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Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.

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Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.

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Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.

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Segment customer audiences based on behavior, preferences, and lifecycle stages.

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Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.

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Coordinate campaign calendars, content requirements, and execution timelines.

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Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.

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Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.

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Prepare performance reports and provide actionable recommendations based on campaign data.

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Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.

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Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.

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Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.

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Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

What You Bring to the Table

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2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.

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Advanced English (C1) – excellent written and verbal communication skills.

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Strong analytical, communication, and problem-solving skills.

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Excellent time management and organizational skills , with the ability to manage multiple campaigns and deadlines.

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Proven experience developing and executing customer lifecycle campaigns.

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Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

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Strong understanding of customer segmentation, automated workflows, and personalized messaging.

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Experience conducting A/B testing and optimizing campaigns based on performance data.

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Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.

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Ability to interpret marketing data and translate insights into actionable improvements.

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Strong attention to detail and a proactive, results-driven mindset.

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Ability to work independently and collaborate with international teams.

Benefits that Move you Forward.

We’re here to amplify your brilliance, not contain it.

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Work from anywhere with true flexibility and freedom.

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Earn in USD with compensation that matches your expertise.

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Recharge confidently with dedicated paid time off.

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Advance your career with fully covered international certifications.

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Access coworking spaces worldwide whenever you want a professional setup.

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Strengthen your English and expand your global reach.

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Connect and have fun with activities that unite our international team.

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Feel appreciated with personalized gifts and a thoughtful welcome kit.

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Grow our community and earn through our referral program.

At Pearster , your journey matters, and we’re here to help you go further than you imagined.

Originally posted on Himalayas