Lead Product Marketing Manager, Digital Marketing

The Lead Product Marketing Manager, Digital Marketing is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market digital strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Marketing Manager, Digital Marketing establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Here’s what you’ll do:

Strategy & Campaign Development

- Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business

- Strong understanding of the B2B customer journey, with experience developing digital strategies that move prospects from awareness through consideration, conversion, and retention.

- Partner closely with creative, media, sales, product, programming, and agency teams to develop compelling campaigns and ensure consistent messaging across the customer experience.

- Create and optimize digital content and messaging that clearly communicates DIRECTV FOR BUSINESS’s value proposition, particularly around sports, live programming, streaming, and the unique needs of bars, restaurants, and other commercial customers.

- Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

- Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.

- Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.

- Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.

- Lead small projects independently or drive substantial portions of larger organizational initiatives.

Performance Analysis & Optimization

- Partner with analytics agencies to analyze campaign performance and optimizations, using data and analytics to monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI.

- Experience with marketing analytics and attribution, including Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, and the ability to translate data into actionable recommendations.

- Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.

- Apply testing best practices to validate hypotheses and scale what works.

Mentorship & Best Practices

- Serve as a subject matter expert for the product marketing domain.

- Establish and document best practices for the broader marketing organization.

- Provide regular guidance, coaching, and mentoring to less experienced team members.

What you’ll need to be successful:

Required

- 3 – 5 years required, 5+ years desired digital marketing experience, preferably in telecommunications, media, sports, entertainment, B2B, or similar high volume consumer business environment

- Proven ability to manage complex, cross-functional projects with minimal oversight.

- Strong written and verbal communication skills, including experience presenting to leadership.

- Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Preferred

- Experience in telecom, subscription services, or a related consumer-facing industry.

- Familiarity with churn reduction, retention, and ARPU-growth strategies.

- Experience mentoring or informally leading junior team members.

- Project man