Influencer Manager✦ anywhere

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager.

The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.
Celebrity & Creator Partnerships

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Source and identify celebrities and creators fit for the brand and market

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Lead outreach and negotiate contract terms, fees, and deliverables

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Draw up and manage contracts, including renewals and terminations

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Maintain relationships with talent and their representatives (agents, managers) across markets

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Track partnership status from first contact through content delivery and payment

Creator Briefs & Content Strategy

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Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity

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Set and enforce editorial rules to keep content on-brand and compliant

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Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing

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Adapt campaign concepts to local market nuances (language, culture, regulatory constraints)

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Coordinate revisions with creators and internal creative resources

Campaign & Budget Management

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Plan campaign timelines and deliverables against acquisition targets

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Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School)

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Coordinate partnership ad activation with the PPC team to keep paid spend flowing

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Track budget allocation and flag risks from delays (e.g. late celebrity deliverables)

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Balance urgent, high-priority regions against steady-state markets

Agency & Vendor Management

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Manage external influencer-sourcing agencies per market (e.g. regional creator agencies)

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Assign and monitor regional coverage across markets to ensure consistent execution

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Evaluate agency performance and reallocate coverage as market needs shift

Administrative Operations

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Prepare and process contracts and invoices for celebrities, creators, and agencies

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Set up and track promo codes tied to campaigns

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Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira)

Reporting & Analytics

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Track sales and CAC (customer acquisition cost) performance by market and period

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Report on campaign metrics such as bookings, trials, and sales predictions

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Summarize period-over-period and year-over-year performance against targets

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Flag and correct data-interpretation issues before they reach leadership

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Prepare weekly/monthly status updates and reports for cross-functional stakeholders

Requirements
What you bring:

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minimum 3 years of influencer marketing experience covering several countries;

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experience with European influencers and agencies is preferable;

- Fluent English;

What we offer:

- Fully remote work.

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A chance to shape the future of AI-driven education.

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A fun, dynamic team that loves building innovative products.

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Unlimited holidays – because we trust you to deliver.

Originally posted on Himalayas