Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .

This is not a traditional content marketing or social media role.
Your primary goal is simple:
Turn content → conversations → qualified pipeline.

You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.
You’ll own:

- LinkedIn content and thought leadership

- Content-led lead generation

- Audience engagement

- Inbound conversations

- Lead nurturing

- Funnel optimization

- Pipeline contribution

If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.
What You’ll Own
Content-Driven Lead Generation

- Create high-performing LinkedIn content, including:

- Posts

- Hooks

- Carousels

- Thought-leadership content

- Identify content angles that attract:

- B2B buyers

- Founders

- Executives

- Decision-makers

- Develop content around customer pain points, industry insights, objections, and buying triggers

- Test different messaging, formats, and positioning

- Optimize content based on engagement quality and pipeline contribution — not vanity metrics

Content → Conversation → Pipeline

- Turn LinkedIn engagement into meaningful sales conversations

- Identify high-intent signals across:

- Likes

- Comments

- Profile views

- Inbound messages

- Start natural, relationship-driven conversations with relevant prospects

- Use personalized, non-salesy DMs to engage potential buyers

- Qualify prospects based on fit, interest, and buying intent

- Move qualified opportunities into the sales pipeline

- Maintain clear visibility into where leads originated and how they progressed

Audience Engagement & Lead Nurturing

- Engage consistently with prospects and target accounts through comments and DMs

- Build genuine relationships with relevant B2B audiences

- Follow up with prospects using value-driven interactions

- Re-engage warm prospects when appropriate

- Nurture leads that are interested but not yet ready for a sales conversation

- Ensure promising opportunities do not fall through the cracks

Funnel & Conversion Optimization

Build and improve a simple inbound funnel:

Content → Engagement → Conversation → Qualified Lead → Call

- Track conversion performance across each stage

- Identify bottlenecks and opportunities for improvement

- Develop lead magnets and content offers

- Build simple nurture flows

- Improve messaging based on prospect responses and buying signals

- Create repeatable systems that make inbound pipeline generation more predictable

LinkedIn Growth & Personal Brand Development

- Support founder-led LinkedIn growth and positioning

- Develop content that strengthens authority and credibility within the target market

- Maintain consistent publishing and engagement

- Understand which topics attract the right audience rather than simply generating reach

- Build a relevant network of prospects and industry decision-makers

Pipeline Tracking & Performance

- Track inbound leads and conversations using CRM tools such as HubSpot

- Maintain visibility into:

- Lead source

- Conversation status

- Qualified opportunities

- Calls booked

- Pipeline generated

- Measure content performance against business outcomes

- Use data to improve content, messaging, and conversion strategies

Founder & Sales Collaboration

- Work directly with the founder on pipeline quality

- Share insights around:

- Messaging

- Prospect objections

- Audience behavior

- Buying signals

- Content performance

- Identify recurring questions and objections that can become future content

- Help improve the quality of prospects entering sales conversations

What Makes You a Strong Fit

You may be especially successful in this role if:

- You understand that content is a pipeline-generation channel , not just a branding exercise

- You’ve personally generated leads, conversations, or booked calls through organic content

- You understand LinkedIn beyond impressions and follower growth

- You are comfortable starting conversations with prospects

- You think in funnels, systems, and conversion rates

- You combine strong copywriting with analytical thinking

- You take ownership of business outcomes rather than simply completing marketing tasks

- You enjoy working directly with founders in fast-moving environments

Required Experience & Skills
Must-Have

-
2+ years of experience in:

- B2B inbound marketing

- Content-led growth

- Organic demand generation

- LinkedIn marketing

- Strong hands-on experience creating LinkedIn content

- Proven ability to generate:

- Inbound leads

- Prospect conversations

- Qualified opportunities

- Booked calls

- Excellent copywriting and messaging skills

- Strong understanding of:

- B2B buyer behavior

- Lead nurturing

- Funnel conversion

- Organic demand generation

- Understanding of B2B sales cycles, including 2–3 month buying journeys

- Strong written and verbal English communication

- Ability to work independently during U.S. business hours

Nice to Have

- Experience building founder or executive personal brands

- Experience with:

- HubSpot

- Apollo

- CRM systems

- LinkedIn analytics

- Content scheduling tools

- Experience building:

- Lead magnets

- Nurture flows

- Content funnels

- Background in:

- B2B SaaS

- Agencies

- Professional services

- Founder-led businesses

- Experience collaborating directly with founders or sales leadership

What a Typical Day Looks Like
You may spend your day:

- Writing and publishing LinkedIn content

- Reviewing engagement and identifying high-intent prospects

- Responding to comments and inbound messages

- Starting conversations with relevant prospects

- Following up and nurturing warm leads

- Moving qualified opportunities into the pipeline

- Tracking content-to-pipeline conversion

- Testing new hooks, messaging, and content angles

- Reviewing performance and identifying optimization opportunities

- Collaborating with the founder on prospect quality, objections, and positioning

In short: You turn attention into conversations — and conversations into qualified B2B pipeline.
Key Metrics for Success

- Qualified inbound conversations generated

- Qualified leads added to the pipeline

- Calls booked from organic content

- Pipeline generated from LinkedIn

- Content → Conversation conversion rate

- Conversation → Qualified Lead conversion rate

- Conversation → Call conversion rate

- Quality of audience engagement

- Consistency of content output

- Lead nurturing and follow-up effectiveness

Why This Role Stands Out

- Direct impact on revenue rather than vanity marketing metrics

- Full ownership of inbound pipeline generation

- Opportunity to build a scalable content-led demand engine

- Work directly with the founder

- Fast feedback and execution cycles

- Minimal corporate layers and approval processes

- Strong autonomy over content, engagement, and funnel optimization

- Growth opportunities into:

- Head of Growth

- Demand Generation Lead

- Inbound Marketing Lead

- Growth Marketing Manager

Interview Process

- Initial Screening Call

- Spark Hire Intro Video

- Recruiter Interview

- Final Interview

- Offer & Onboarding

Apply Now

If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you.

This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue .

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Originally posted on Himalayas