Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .
This is not a traditional content marketing or social media role.
Your primary goal is simple:
Turn content → conversations → qualified pipeline.
You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.
You’ll own:
- LinkedIn content and thought leadership
- Content-led lead generation
- Audience engagement
- Inbound conversations
- Lead nurturing
- Funnel optimization
- Pipeline contribution
If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.
What You’ll Own
Content-Driven Lead Generation
- Create high-performing LinkedIn content, including:
- Posts
- Hooks
- Carousels
- Thought-leadership content
- Identify content angles that attract:
- B2B buyers
- Founders
- Executives
- Decision-makers
- Develop content around customer pain points, industry insights, objections, and buying triggers
- Test different messaging, formats, and positioning
- Optimize content based on engagement quality and pipeline contribution — not vanity metrics
Content → Conversation → Pipeline
- Turn LinkedIn engagement into meaningful sales conversations
- Identify high-intent signals across:
- Likes
- Comments
- Profile views
- Inbound messages
- Start natural, relationship-driven conversations with relevant prospects
- Use personalized, non-salesy DMs to engage potential buyers
- Qualify prospects based on fit, interest, and buying intent
- Move qualified opportunities into the sales pipeline
- Maintain clear visibility into where leads originated and how they progressed
Audience Engagement & Lead Nurturing
- Engage consistently with prospects and target accounts through comments and DMs
- Build genuine relationships with relevant B2B audiences
- Follow up with prospects using value-driven interactions
- Re-engage warm prospects when appropriate
- Nurture leads that are interested but not yet ready for a sales conversation
- Ensure promising opportunities do not fall through the cracks
Funnel & Conversion Optimization
Build and improve a simple inbound funnel:
Content → Engagement → Conversation → Qualified Lead → Call
- Track conversion performance across each stage
- Identify bottlenecks and opportunities for improvement
- Develop lead magnets and content offers
- Build simple nurture flows
- Improve messaging based on prospect responses and buying signals
- Create repeatable systems that make inbound pipeline generation more predictable
LinkedIn Growth & Personal Brand Development
- Support founder-led LinkedIn growth and positioning
- Develop content that strengthens authority and credibility within the target market
- Maintain consistent publishing and engagement
- Understand which topics attract the right audience rather than simply generating reach
- Build a relevant network of prospects and industry decision-makers
Pipeline Tracking & Performance
- Track inbound leads and conversations using CRM tools such as HubSpot
- Maintain visibility into:
- Lead source
- Conversation status
- Qualified opportunities
- Calls booked
- Pipeline generated
- Measure content performance against business outcomes
- Use data to improve content, messaging, and conversion strategies
Founder & Sales Collaboration
- Work directly with the founder on pipeline quality
- Share insights around:
- Messaging
- Prospect objections
- Audience behavior
- Buying signals
- Content performance
- Identify recurring questions and