Inbound Marketing Manager
Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.
This is not a cold outreach or appointment-setting role . Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline .
You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.
What You’ll Own
LinkedIn Content & Demand Generation
- Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
- Develop content that attracts high-intent B2B prospects
- Write conversion-focused content designed to generate conversations and pipeline
- Test content angles, messaging, and formats based on performance
- Build messaging around buyer pain points, intent, and the customer journey
Content → Conversation → Pipeline
- Turn comments, profile views, engagement, and inbound messages into sales conversations
- Initiate natural, value-driven DMs with engaged prospects
- Qualify inbound opportunities and move them into the sales funnel
- Generate consistent qualified leads and booked calls from organic content
Audience Engagement & Lead Nurturing
- Engage with prospects through comments, DMs, and relationship-building
- Nurture leads through strategic follow-ups and educational content
- Build trust with potential buyers over time
- Strengthen founder positioning and personal brand authority
Inbound Funnels & Conversion
- Build simple funnels from content → engagement → conversation → booked call
- Create lead magnets, nurture flows, and conversion-focused assets
- Identify funnel bottlenecks and improve conversion rates
- Track which content and conversations contribute to pipeline
Founder Collaboration
- Work directly with the founder on messaging, positioning, and lead quality
- Share audience insights, objections, and market feedback
- Refine content based on real prospect conversations
- Support broader demand generation and organic growth initiatives
Requirements
- 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
- Strong hands-on experience with LinkedIn content strategy
- Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
- Excellent copywriting, hooks, storytelling, and messaging skills
- Strong understanding of B2B buyer journeys and sales funnels
- Experience turning audience engagement into qualified conversations
- Strong relationship-building and communication skills
- Analytical mindset with the ability to optimize based on performance
- Comfortable working independently during U.S. business hours
Nice to Have
- Experience growing founder-led or executive personal brands
- Experience with B2B services, SaaS, consulting, agencies, or professional services
- Familiarity with LinkedIn analytics and content performance tracking
- Experience building lead magnets and nurture sequences
- Understanding of pipeline attribution and demand generation
- CRM and lead-tracking experience
What Success Looks Like
You consistently generate qualified B2B conversations and booked calls from content , not simply impressions and followers.
Key KPIs include:
- Qualified inbound conversations
- Leads and booked calls generated from LinkedIn
- Inbound pipeline contribution
- Content-to-conversation conversion
- Conversation-to-call conversion
- Quality of audience engagement
- Consistent growth in relevant B2B audience reach
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
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