Inbound Marketing Manager

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B demand generation engine, with a strong focus on LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation .

This is not a cold outreach or traditional social media management role.
Your job is to turn:

Content → Engagement → Conversations → Qualified Pipeline

You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities.

The ideal candidate has personally used LinkedIn and organic content to generate B2B leads and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes.
What You’ll Own
LinkedIn Content & Organic Lead Generation

Own the creation and execution of high-performing LinkedIn content, including:

- Thought-leadership posts

- Founder-led content

- Carousels

- Educational content

- Strong hooks and opening lines

- Conversion-focused posts

- Authority-building content

You’ll:

- Identify topics and angles that resonate with high-intent B2B prospects.

- Translate founder expertise and business insights into compelling content.

- Build and maintain a consistent publishing cadence.

- Test hooks, formats, topics, and messaging.

- Analyze which content attracts the right prospects.

- Optimize content based on engagement quality and pipeline contribution.

Content-to-Pipeline Conversion

Your responsibility doesn’t end when a post is published.

You’ll actively turn engagement signals such as:

- Likes

- Comments

- Profile visits

- Connection requests

- Inbound DMs

- Content interactions

into meaningful B2B conversations.
You’ll:

- Identify high-potential prospects engaging with content.

- Start natural, relationship-driven conversations.

- Avoid generic or overly aggressive sales messaging.

- Understand prospect needs and buying signals.

- Qualify relevant opportunities.

- Move qualified prospects toward conversations with the founder.

- Maintain consistent follow-up without damaging trust.

Audience Engagement & Relationship Building

- Engage consistently with founders, executives, and decision-makers.

- Build relationships with target prospects before they enter a formal sales process.

- Respond thoughtfully to comments and inbound messages.

- Participate in relevant LinkedIn conversations.

- Nurture prospects through value-driven interactions.

- Re-engage warm opportunities when appropriate.

- Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth.

Inbound Funnel Development

Build and optimize simple, scalable inbound funnels such as:

Content → Engagement → Conversation → Qualified Call
You’ll create and improve:

- Lead magnets

- Content offers

- Nurture sequences

- Conversion paths

- Follow-up workflows

- Simple inbound lead capture systems

Continuously identify where prospects drop off and improve conversion between stages.
Founder-Led Content Strategy
Work directly with the founder to:

- Capture ideas, expertise, opinions, and market insights.

- Turn founder knowledge into compelling LinkedIn content.

- Maintain an authentic and consistent voice.

- Develop recurring content themes and formats.

- Identify topics generating meaningful prospect conversations.

- Connect content strategy directly to business objectives.

You should be comfortable transforming rough ideas, conversations, notes, or voice recordings into polished thought-leadership content.
Messaging & Copywriting
Develop clear B2B messaging across:

- LinkedIn posts

- Carou