Inbound Marketer

Inbound Marketer

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)
About the Role

Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.

This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.

This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.

The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.
What You’ll Own
Content Creation & SEO Optimization

- Create high-quality, value-driven inbound content that educates, informs, and builds authority
• Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets
• Develop content aligned with search intent, funnel stage, and conversion goals
• Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)
• Continuously improve existing content based on performance and ranking opportunities

Inbound Marketing Execution

- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
• Support content distribution across LinkedIn, X, newsletters, and other relevant channels
• Build inbound systems that connect content → engagement → conversion
• Collaborate on website and landing page optimization initiatives

Lead Magnets & Conversion Assets

- Develop guides, playbooks, checklists, and gated resources designed to capture demand
• Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows
• Improve conversion rates through stronger messaging and inbound positioning
• Support inbound funnel optimization and lead generation initiatives

Research & Content Strategy

- Conduct deep research on industries, competitors, buyer pain points, and search opportunities
• Identify content gaps and inbound growth opportunities across the funnel
• Develop strong content angles and positioning based on market insights
• Stay current on SEO, AI-search, inbound marketing, and content distribution trends

Analytics & Performance Optimization

- Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools
• Analyze engagement, rankings, conversions, and traffic behavior
• Optimize campaigns and content based on measurable outcomes and conversion data
• Report insights and recommendations to improve inbound performance

What Makes You a Great Fit

- You understand that inbound marketing is about creating demand — not just publishing content
• You can create content that is genuinely valuable, insightful, and conversion-focused
• You understand SEO, AI-driven search behavior, and modern inbound funnels
• You think strategically while remaining highly execution-oriented
• You are analytical, curious, and continuously improving based on data
• You are highly organized and comfortable managing multiple content initiatives simultaneously

Required Experience & Skills

- Proven experience in inbound marketing, content marketing, SEO, or content writing
• Strong understanding of SEO, search intent, and inbound funnel strategy
• Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
• Excellent written English and storytelling ability
• Experience creating conversion-focus