Head of Marketing & Communications (Start-up/Equity Only)

Head of Marketing & Communications (Important: Equity-only role, with intent to convert to full-time upon funding)

Sam: The Support Platform for Women
wearesam.co

The Role:

Sam is seeking a Head of Marketing & Communications to build on our existing marketing efforts and help grow the company.

We are looking for someone who is equal parts right- and left-brained (we know this is hard to find!). Someone who is deeply creative but also analytical and data-driven. You can develop a strategy, create compelling content, understand what the numbers are telling us, and make smart decisions about where to focus.

This is a hands-on leadership role, not an advisory or conceptual one. You'll work directly with Sam's Founder/CEO as part of a close, tight-knit team. We have a strong foundation in place and are looking for someone who can build on it, bring fresh ideas, and help us grow.

The right person will have excellent judgment, strong creative instincts, and the ability to get things done. You don't need to do everything yourself, but you need to know what matters, how to prioritize, and how to move our work forward.

You’ll lead:

Brand, Content, and Social Media
- Lead Sam's LinkedIn and Instagram presence, with clear goals for growth and engagement.
- Create compelling written and visual content, including social media assets.
- Own and manage a consistent content calendar featuring Sam's offerings, webinars, and relevant cultural moments.
- Maintain a distinctive, sophisticated, and consistent brand voice across channels.

Growth and Lifecycle Marketing
- Develop and execute campaigns to grow awareness, sign-ups, bookings, and ongoing engagement.
- Lead email and lifecycle marketing, including campaigns, follow-ups, and communications that keep women connected to Sam.
- Use data and user feedback to understand what is working, what isn't, and what we should do differently.
- Set clear goals, track performance, and report on results.

Communications, PR, and Visibility
- Lead marketing and promotion for Sam's webinars (two or more per month), including invitations, social content, and follow-up communications.
- Develop strong B2B communications, including partnership materials, presentations, and outreach campaigns.
- Identify and proactively pitch Sam to relevant journalists, publications, podcasts, and media outlets.
- Develop compelling stories, media pitches, and speaking opportunities that help build Sam's visibility and credibility.

Who you are
- You want to do something meaningful with your talents and have some fun while doing it.
- You have operated in start-up or early-stage environments and are comfortable working with constrained resources while maintaining high standards.
- You understand the need for Sam, perhaps personally. You understand what women are navigating and why access to reliable, accessible support is a huge market need.
- You are organized, reliable, and rigorous. You enjoy taking initiative, following through.
- You have 8 to 10 years of substantive experience in marketing and communications, ideally with consumer, mission-driven, or women-focused brands.
- You are equal parts creative and analytical: with strong creative instincts and comfortable with data, metrics, and measuring results.
- You are hands-on.

You can write well, create high-quality social media assets, manage campaigns, and execute without relying on a large team.
- You have meaningful experience in lifecycle marketing and understand how to attract, engage, and retain customers.
- You have experience with media relations and PR pitching and know how to get a story noticed.
- You are a sophisticated communicator and creative, with a clean, intelligent writing voice and strong editing sense.
- You have an eye for women-trusted products and brands and understand how detail and consistency build brands.
- You are deeply attuned to the zeitgeist and to women's lived realities. You pay attention to culture.

Who we are

We believe women deserve real support across every part of their lives. Whether navigating a career change, caring for loved ones, managing relationships, or figuring out what's next, Sam brings trusted Experts, practical guidance, and personalized support together in one place.

Sam offers:
- Expert Support Sessions: One-to-one sessions with highly vetted Experts who provide practical answers and clear next steps.
- Navigators: Real people who help women find the right support and decide where to start.
- Tools and Resources: Curated, practical materials and a personalized dashboard to help women plan and move forward.
- Events: Live conversations with Sam Experts on the issues women are navigating across Self, Work, and Care.

With 75+ vetted Experts (and growing), no subscriptions, and no long-term commitments, Sam makes it easier for women to get the support they need, when they need it.

Our mission is to support women.

A Note on AI

At Sam, we believe in the importance of human connection, judgment, and human-led care. We do not use AI to write customer-facing content or to provide support to women. Our communications are written by people, and the support we offer comes from real people.

We expect the same commitment to original thinking, writing, and creativity from the person in this role.

Structure and Compensation

This is an equity-only leadership role at this stage, with the intention to convert to a full-time salaried position with competitive compensation upon successful funding. The expectations and accountability are those of a senior functional leader, not an advisory or side engagement.

How to Apply

Candidates should submit:
- A brief Mission Statement outlining who you are and why you are drawn to this work.
- A current resume.
- One to two examples of work you directly led or created that reflect both your creative standards and your ability to deliver results.

Please email applications to abby@towardbetter.me