Director – Content & Lifecycle Marketing

Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate ’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashClose℠, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com.

Job Profile:
Marketing Director Job Description Summary:
Salary Range: 110k to 130k Job Description:

Job Summary

We’re looking for a Director – Content & Lifecycle Marketing to lead the team responsible for bringing our marketing communications to life across CRM, email, and automated customer journeys.

This role sits at the intersection of content, technology, and execution . You’ll lead a talented team responsible for email design and production, internal communications, CRM campaign execution, marketing automation, campaign optimization, and the processes that keep it all moving.

You’ll be equal parts people leader, problem solver, and champion of great work . You know how to build high-performing teams, create smart and scalable processes, use data to improve results, and turn a steady stream of requests into thoughtful, effective campaigns.

We’re looking for someone who can see the big picture without losing sight of the details and that there’s always something to test, learn, optimize, or make better.

Key Responsibilities

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Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing.

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Own CRM marketing execution , ensuring marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained across multiple CRM and marketing platforms.

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Oversee email design and production , ensuring communications are engaging, on-brand, accurate, responsive, and optimized for performance.

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Own the campaign intake and prioritization process for marketing requests across the organization, creating clarity around requirements, timelines, ownership, capacity, and expectations.

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Measure what matters. Oversee campaign reporting and performance, identifyopportunities and translate insights into action through testing, optimization, and continuous improvement.

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Partner cross-functionally with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions.

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Champion data quality and thoughtful data management , ensuring campaigns use the right audiences, segmentation, logic, and information.

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Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance.

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Stay curious. Keep an eye on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical ways to make the teamand our marketingbetter.

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Be awesome to work with. Bring a collaborative mindset, a solutions-oriented approach, and the ability to make complex work feel manageable.

Qualifications & Skills

We’re interested in great marketers and great leaders, not just candidates who check every box. If much of the following sounds like you, we’d love to hear from you.

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5+ years of experience leading and developing high-performing teams , ideally within lifecycle marketing, CRM, email marketing, or a related discipline.

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A pro