Head of Innovation & New Product Development

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity

Reporting to the President of Canada Adult Use, the Head of Innovation & New Product Development is responsible for leading Canopy Growth's innovation strategy and pipeline, driving the development of meaningful, consumer-led products, experiences, and platform technologies that accelerate growth and strengthen competitive advantage.

This role sits at the intersection of consumer understanding, portfolio strategy, product development, and commercialization. Partnering closely with the Director of Strategic Insights and the Head of Brand & Portfolio Strategy, the Head of Innovation & New Product Development translates consumer needs, category trends, market opportunities, and business priorities into a robust pipeline of innovations that drive relevance, differentiation, and growth.

The role leads the organization's Stage-Gate process and innovation governance framework, ensuring a disciplined approach to innovation prioritization, resource allocation, and execution. In addition, this leader is responsible for building and developing a high-performing team and fostering a culture of consumer-centric innovation, agility, and accountability.
Key Responsibilities
Innovation Strategy & Portfolio Development

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Develop and execute the innovation strategy aligned with Canopy Growth's growth ambitions and portfolio priorities.

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Build and manage a multi-year innovation pipeline across core, adjacent, and transformational opportunities.

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Identify new product, format, occasion, and category opportunities that drive sustainable growth.

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Partner with Brand and Portfolio Strategy to ensure innovation investments support portfolio objectives and long-term brand growth.

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Balance short-term commercial opportunities with longer-term strategic growth platforms.

Consumer-Led Innovation

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Champion a consumer-first approach to innovation across the organization.

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Partner closely with Strategic Insights to identify unmet consumer needs, emerging trends, changing behaviors, and white space opportunities.

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Ensure innovation concepts are grounded in consumer validation and supported by robust insights and analytics.

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Translate insights into actionable innovation strategies, concepts, and growth platforms.

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Embed consumer learning throughout the innovation lifecycle from ideation through commercialization.

New Product Development & Commercialization

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Lead the end-to-end new product development process from concept creation through market launch.

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Oversee concept screening, feasibility assessment, business case development, product development, and launch readiness.

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Collaborate with Product Development, Operations, Regulatory, Supply Chain, Commercial, and Marketing teams to deliver successful innovation launches.

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Ensure innovations provide meaningful consumer benefits and create sustainable competitive differentiation.

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Monitor post-launch performance and drive continuous improvement of innovation outcomes.

Plat