Growth Marketer

Marketing Manager Job Description

About Us

Tradie Digital is a dynamic digital marketing firm dedicated to empowering local service businesses with cutting-edge digital marketing strategies. Our mantra, "Building Futures Together," reflects our commitment to nurturing growth and success in partnership with our clients. Tradie Digital specializes in delivering tailored marketing solutions that drive visibility, engagement, and revenue for local service providers. We're on a robust growth trajectory throughout Australia and are in search of a revenue focused, analytically driven growth marketer eager to make a significant impact and create a benchmark case study for their career.

About the role

Join the Tradie Digital Team as a Dynamic Marketer

We are seeking a highly skilled and passionate marketer who excels in the realms of direct response marketing, copywriting, video strategy, and digital marketing. This is more than just a job; it's a chance to significantly contribute to the growth of Tradie Digital .

As part of our team, you will be at the forefront of shaping our marketing strategies and campaigns. Your expertise in engaging audiences through compelling copy and innovative video content will play a crucial role in driving our digital presence.

This position offers a unique opportunity to not only contribute to our company's success but also to elevate your career to new heights. If you are ready to take on this challenge and make a measurable impact, we would love to hear from you.

What You Will Be Doing:

- Execute and optimize customer acquisition campaigns through various digital marketing channels, including but not limited to owned, earned, and paid channels.

- Use expertise in web analytics to benchmark performance, and to identify digital marketing or journey optimization opportunities.

- Monitor and optimize ongoing lead generation campaign performance

- Lead a small team to drive return on investment via paid, email, cold email outreach channels.

What You Must Bring:

- 3+ years of B2B growth marketing experience

- A strong understanding of marketing fundamentals, direct response advertising, copywriting, video strategy, digital marketing optimisation, and sophisticated, hands-on knowledge of multiple marketing channels

- The ability to influence and work cross-functionally across multiple internal teams

- Strong analytical skills with a proven track record of turning data and information into actionable insights

- Experimental; someone who is driven by a test and learn mindset to iterate on ideas and keep trying new things

- Comfortable with minimal process and willing to roll-up your sleeves when necessary. We are a startup, and everyone wears many hats

- Someone who enjoys working with a small team where the opportunity to make an impact is high

Characteristics That We Value:

- Accountability: obligation and willingness to take responsibility for our actions

- Integrity: never compromising on the right thing to do

- Leadership: ability to influence others to follow you and lead the team towards a common vision for the future

- Empathy: genuinely caring for the well-being of our team, and supporting each other professionally and personally

- Grit: sticking with projects and work hard through good and bad times. High pain tolerance and can perform well under stress or pressure.

- Balance: working hard, but ensuring that we remain well-rounded individuals with a life and passions outside

- Collaboration: prioritizing team over ego

- Results orientation: setting ambitious goals for our team, and being extremely results-driven in nature

- Self-awareness: ability to recognize what we know and don’t know, and to ask for help when needed.

Sound Like You?

At Tradie Digital , we are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potenti