Growth Architect

Overview:

The Growth Architect isthe engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine.Youareresponsiblefortheentirefunnel—fromthefirst searchimpressiontothe automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost)..

You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.

CoreResponsibilities:

Funnel Architecture:

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Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers.

StrategicLeadershipsROI-DrivenGrowth:

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Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

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Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels.

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Analyze campaign performance to continuously improve lead quality and volume.

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Translate business goals into actionable marketing strategies.

TeamManagementsCollaboration:

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Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

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Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

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Coach, mentor, and upskill team members as needed.

WorkflowsProcessOptimization:

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Implement systems and processes to streamline campaign planning, execution, and reporting.

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Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

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Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

CampaignExecutionOversight:

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Oversee the launch, management, and optimization of paid media campaigns.

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Ensure all marketing deliverables meet brand standards and performance benchmarks.

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Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

Reporting sAccountability:

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Own performance dashboards across paid media, SEO, CRM, and marketing automations.

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Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

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Report results and insights to leadership on a weekly and monthly basis.

Cross-FunctionalAlignment:

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Collaborate with Sales to ensure lead quality and funnel alignment.

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Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

RequiredSkillssExperience:

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5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

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Strong background in performance marketing, especially in lead generation-driven business models.

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Experience managing and scaling remote, cross-functional marketing teams.

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Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

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Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

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Familiarity with tools like GoHighLevel, Monday.com, or similar.

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Excellent leadership, project management, and communication skills.

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Highly analytical, data-driven, and proactive in identifying opportunities for growth.

PreferredQualifications:

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The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are.

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GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.

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Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer.

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Data-Obsessed: You don’t make moves ba