GOOGLE BUSINESS PROFILE & CONTENT MARKETING SPECIALIST

GBP + Squarespace + Organic Content & Email Marketing | Remote | Long-Term

Company: YEG Xpanded

Industry: Canadian Property Management & Real Estate

Schedule: Part-Time, 20–25 Hours per Week

Location: Remote

ABOUT THE ROLE

YEG Xpanded is looking for a proactive and experienced Google Business Profile & Content Marketing Specialist to strengthen our online presence and organic marketing.

This is not a general VA, basic social media posting, or graphic design-only position. We need someone who can independently research, write, create, publish, and manage marketing content.

Our priority is organic marketing first. We want to build consistent content, improve local visibility, and strengthen brand awareness before expanding paid advertising efforts.

Strong AI proficiency is mandatory. We expect someone who actively uses AI tools throughout their daily workflow to create blogs, graphics, social media content, email campaigns, conduct research, and improve productivity.

KEY RESPONSIBILITIES

1. Google Business Profile (GBP)

Review and troubleshoot our current GBP verification issue following a recent address change.

Identify possible solutions and recommend next steps.

Maintain and optimize the profile once access and verification are restored.

Publish weekly updates, monitor reviews, and maintain accurate business information.

Monitor performance and identify opportunities to improve local visibility.

Current status: Our GBP is currently unverified following an address change, temporarily limiting optimization and publishing. Experience resolving similar issues is preferred. If the issue remains unresolved, you must continue with the other marketing responsibilities.

2. Squarespace Blogging & SEO

Research, write, and publish one long-form, SEO-friendly blog article every week.

Develop relevant topics for landlords, property owners, and real estate audiences.

Optimize titles, headings, descriptions, internal links, and images.

Ensure content is accurate, engaging, original, and aligned with company branding.

3. Organic Social Media & Content Repurposing

Turn each weekly blog into one GBP update and at least 3 social media posts.

Create supporting graphics, captions, and visual content.

Adapt and schedule content across Facebook , Instagram, and other relevant platforms.

Maintain consistent branding and monitor engagement and performance.

We want to maximize one piece of content across multiple platforms rather than constantly creating entirely new content.

4. Email Marketing

Create and schedule one email marketing campaign per month.

Highlight company services, benefits, and unique selling points.

Develop engaging copy, graphics, subject lines, and calls to action.

Monitor campaign performance and recommend improvements.

5. Monthly Content Planning

Develop one coordinated organic marketing theme per month.

Maintain a content calendar covering blogs, GBP, social media, and email .

Provide brief weekly progress updates.

Identify opportunities to improve content quality, engagement, and workflow efficiency.

AI USAGE (MANDATORY)

AI proficiency is a non-negotiable requirement.

We want someone who actively uses AI as part of their everyday marketing workflow, not someone who occasionally uses ChatGPT to generate captions.

You should know how to use AI to assist with:

Blog research, writing, editing, and SEO.

Marketing graphics, visual assets, and creative concepts.

Social media captions, content ideas, and repurposing.

Email campaigns and marketing copy.

Competitor research, keyword research, and content planning.

Workflow automation and productivity.

You must demonstrate how you use AI tools in actual work, review their output, fact-check information, and produce polished final deliverables.

Applicants who rarely or never use AI tools will not be considered.

MUST-HAVE QUALIFICATIONS

Hands-on experience managing or optimizing Google Business Profiles.

Strong English writing, editing, and research skills.

Experience writing and publishing SEO-friendly blog articles.

Ability to create professional graphics using Canva or similar tools.

Understanding of organic marketing, local SEO, and content strategy.

Ability to repurpose content across multiple marketing channels.

Strong practical AI proficiency with examples of actual work.

Independent problem-solving and willingness to learn new platforms.

Ability to work with minimal supervision and take ownership of responsibilities.

Reliable internet connection, with backup preferred.

PREFERRED EXPERIENCE

Metricool for social media scheduling, management, and analytics.

Squarespace website management and publishing.

Resolving GBP verification, address changes, and access issues.

Google Ads and Meta Ads experience.

Email marketing platforms and campaign management.

Canadian real estate or property management marketing.

AI-assisted creative production and workflow automation.

Google Ads and Meta Ads: You do not need to be an expert, but you must be willing and capable of independently learning these platforms. Paid advertising is managed separately, and our initial priority is organic marketing.

TOOLS & ACCOUNT ACCESS

Tools include:

Google Business Profile

Squarespace

ChatGPT and other AI tools

Canva Pro

Google Workspace

Metricool (preferred)

Email marketing platforms

Google Ads and Meta Ads Manager

We provide company-managed access to Canva Pro and ChatGPT.

Creative preparation can be completed on your own computer. All live company accounts, including GBP, Squarespace, email marketing, and social media platforms, must be accessed through our Canadian Linux workstation via ThinLinc.

WORK SCHEDULE & COMPENSATION

Part-Time: 20–25 hours per week.

Remote, long-term opportunity.

Opportunity for increased responsibilities as the company grows.

HOW TO APPLY

EMAIL SUBJECT LINE MUST BE: GBP + CONTENT + AI

Please include:

1. Resume and Portfolio

Share examples of Google Business Profiles, published blog articles, and marketing graphics you have personally worked on.

2. AI Experience (MANDATORY)

List the AI tools you regularly use.

Provide at least 2 specific examples of how you use AI in your marketing workflow.

Include actual AI-assisted work or marketing assets where possible.

Explain how you review and verify AI-generated output.

3. GBP Experience

Describe your experience managing GBP, including reviews, optimization, verification, and troubleshooting.

4. Blogging & SEO

Share one long-form article you personally wrote and published. Briefly explain how you optimized it.

5. Content Repurposing

Explain how you would turn one blog article into a GBP update and at least 3 social media posts.

6. Metricool

Have you used Metricool? If not, what scheduling and analytics tools have you worked with?

7. Meta & Google Ads

Describe your experience or explain how you would independently learn these platforms.

8. Problem-Solving

Share an example of a marketing-related problem you resolved independently.

9. Technical Requirements

Confirm your internet speed, backup connection, and willingness to work through ThinLinc.

IMPORTANT: Only applicants with relevant Google Business Profile and content marketing experience, demonstrated practical AI proficiency, and complete applications will be shortlisted.

We are looking for someone who can independently produce quality marketing content, actively use AI to improve their work, and help build a stronger organic online presence for YEG Xpanded.