Digital Marketing & AI Visibility Specialist

TYPE OF WORK

Part Time

WAGE / SALARY

$5–8/hr DOE

HOURS PER WEEK

10

DATE UPDATED

Sep 22, 2026

JOB OVERVIEW

About the Role

I’m a real estate agent based in Houston, TX, serving the Sugar Land & Richmond market. I’m looking for a proactive Digital Marketing Specialist to help grow and manage my online presence across social media, search, and emerging AI platforms.

This is not just a posting role. Social media content management, SEO/AEO, local authority, and AI visibility are interconnected parts of the strategy. I’m looking for someone who understands how strong content can build engagement across social platforms while also strengthening search visibility and overall online authority.

The ideal person is both creative and analytical — someone who can create strong content, understand why it should work, measure the results, and continually improve the strategy.

You’ll work closely with our team to make sure content across social media, our website, Google Business Profile, email /newsletters, and other marketing channels stays aligned, consistent, and supports the larger marketing strategy.

What You’ll Do

- Plan, create, repurpose, schedule, publish, and manage social media content, with Instagram and Facebook as priority platforms

- Develop content specifically for each platform rather than simply posting the same content everywhere

- Repurpose listings, blogs, market updates, videos, photos, and other existing material into Reels, carousels, stories, posts, short-form video, and other formats

- Maintain a weekly content calendar and a running content bank several weeks ahead

- Research local real estate, communities, businesses, events, trends, and topics our audience actually cares about

- Build local authority around Sugar Land & Richmond through useful, relevant, locally focused content

- Apply strong SEO, local SEO, AEO, and GEO principles to website and marketing content

- Improve AI search visibility so the business is easier for Google, ChatGPT, Gemini, Perplexity, and other search and AI platforms to understand, reference, and surface

- Optimize and maintain Google Business Profile content and visibility

- Create and manage social media ads and campaigns, including campaign setup, audience targeting, creative coordination, monitoring, and performance review

- Help plan promotional campaigns for listings, local content, lead generation, and other business priorities

- Assist with email and newsletter content and campaigns

- Look for opportunities to connect content across channels — for example, turning a local blog into social content, a Reel, a GBP post, a newsletter topic, or other useful formats

- Use AI for research, brainstorming, analysis, and optimization — not as a replacement for original content creation

- Personally review and refine final content so it feels natural, local, genuine, and consistent with the brand voice

- Coordinate content projects and marketing campaigns with the rest of the team

- Track social media, website, search, and campaign performance; explain what is working and what is not; and recommend changes based on results

- Bring your own content ideas, trends, hooks, SEO opportunities, and marketing recommendations instead of waiting for direction

- Check and respond to social media DMs once or twice daily using the approved brand voice, escalating leads, client questions, or anything requiring Angie’s direct response

Experience Required

You should have hands-on experience with:

- Social media content management and strategy, including planning, creation, scheduling, publishing, engagement, and performance analysis

- Creating Reels, carousels, stories, posts, and short-form content

- Developing content for different platforms and audiences rather than simply cross-posting

- Creating and managing paid social media campaigns, especially Meta platforms

- Ad targeting, campaign objectives, creative testing, and performance metrics

- Strong SEO and content optimization, including local SEO

- AEO/GEO and AI search visibility

- Google Business Profile optimization

- Keyword, topic, competitor, and content research

- Email /newsletter marketing

- Using AI for research, ideation, optimization, and marketing workflows

- ChatGPT, Claude, Canva, CapCut, Metricool/Later, or similar platforms

- Social media, website, search, and campaign analytics, including interpreting results and adjusting strategy

- Coordinating content across multiple marketing channels

- Portfolio or examples of previous work with measurable results

Real estate or local-business marketing experience is a strong plus.

What I’m Looking For

- Excellent written and spoken English

- Strong understanding of U.S. audiences, particularly Houston-area suburban audiences, or willingness to deeply research Houston suburban culture, local trends, and the real estate market

- Strong content instincts and an understanding of how content, social media, SEO, local authority, and AI visibility support each other

- Strong SEO, local SEO, AEO/GEO, and AI visibility knowledge

- Strategic thinking and the ability to show results from previous work

- Someone who understands both creative content and data

- Someone who researches, thinks critically, and brings recommendations rather than simply following AI-generated suggestions or waiting for instructions

- Self-starter who can take a general direction and run with it

- Strong attention to brand voice, consistency, and detail

- Comfortable collaborating and communicating with a team

- Able to think strategically while still handling day-to-day execution

- Based in the Philippines

- Able to maintain regular working-hour overlap with U.S. Central Time for team communication, meetings, and coordination

Hours & Growth

Starting at approximately 10 hours per week, with the opportunity to increase hours based on performance, business needs, and the growth of the role.

This position has the potential to evolve into more hours and eventually a full-time role as the business and responsibilities grow.

This is intended to be a long-term position, not a one-time project.

When Applying

Please include:

- Your resume or CV

- Your portfolio or examples of previous work

- 1–2 examples of social media accounts, content strategies, or paid campaigns you personally helped manage, including what you were responsible for and any measurable results

- 1–2 examples where you improved SEO, local visibility, AI visibility, traffic, rankings, leads, or another measurable search result, including what you personally did to achieve it

SKILL REQUIREMENT

Social Media Management
SEO
Digital Marketing

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