Google Ads Lead

About this Role

We're looking for a Google Ads Lead to own and scale Google as a key acquisition channel across Valerie's portfolio of ecommerce brands.

You'll own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products. You'll be responsible for turning growth targets into channel strategy, making informed investment decisions, and ensuring campaigns consistently deliver against revenue and profitability goals.

You'll work closely with Creative, Analytics, Ecommerce, Product, and POD teams to improve acquisition through better search strategy, creative, feeds, bidding, measurement, and experimentation. You'll also help set the direction for other Google Ads practitioners and build the playbooks and systems that allow Google performance to scale across brands. Success in this role isn't measured by campaign volume or reporting; it's measured by how effectively Google drives profitable growth, how quickly the team identifies winning opportunities, and how consistently the channel improves against business targets.
You could be a great fit if...

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You naturally balance channel strategy with being hands-on in Google Ads when the business needs it.

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You are comfortable owning significant budgets and making commercial decisions around growth, efficiency, and profitability.

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You understand how Search, Shopping, Performance Max, YouTube, and Display work together as part of a broader acquisition strategy.

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You enjoy going deep into account performance and can quickly identify what is working, what isn't, and why.

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You are highly experimental and constantly test creative, copy, bidding, audiences, feeds, landing pages, and campaign structures.

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You understand the relationship between search intent, creative, product feeds, conversion quality, and business outcomes .

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You proactively identify opportunities and risks rather than waiting for performance problems to be escalated.

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You enjoy coaching other buyers and raising the quality of Google Ads execution across the team.

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You can translate complex performance data into simple, actionable recommendations for founders and senior stakeholders.

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You stay ahead of Google's product changes, automation, AI, and emerging advertising capabilities.

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You enjoy building systems, frameworks, and playbooks that make Google performance more scalable across multiple brands.

Requirements

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7+ years of experience in Google Ads / paid search , with significant experience leading Google performance for ecommerce or DTC businesses.

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Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units.

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Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen .

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Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding .

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Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets.

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Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation .

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Deep expertise in Google Merchant Center and product feed optimisation .

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Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.

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Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability .

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Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking .

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Ability to audit complex Google Ads accounts and identify both tactical issues and broader growth opportunities.

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Experience managing, mentoring, or providing strategic direction to other paid media