GoHighLevel Marketing Operations Specialist
GoHighLevel Marketing Operations Specialist (GHL, Social Media & Executive Support) – Remote | PST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Pacific Time (PST Required)
About the Role
At Pavago , one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations.
This is a hands-on role — not a strategy-only marketing position.
You’ll take ownership of:
- GoHighLevel (GHL) CRM and automations
- Email marketing and follow-up workflows
- Social media and community management
- Content creation and coordination
- Executive and operational support
- Lead generation and research
- Program and membership administration
You’ll work closely with entrepreneurial leadership to ensure campaigns, communication, CRM workflows, content, and operational priorities are executed accurately and on time.
If you’re experienced with GoHighLevel, marketing operations, social media, and executive support and thrive in fast-moving environments, this role is a strong fit.
What You’ll Own
GoHighLevel CRM & Marketing Automation
- Build and manage workflows inside GoHighLevel (GHL)
- Create and maintain:
- Marketing automations
- Email campaigns
- Nurture sequences
- Lead follow-ups
- Participant communication workflows
- Maintain accurate contact and pipeline records
- Monitor workflows to ensure automations execute correctly
- Keep CRM data clean, organized, and up to date
- Ensure no lead, client, or participant follow-up is missed
Social Media & Marketing Execution
- Create, schedule, and publish content across:
- Online communities
- Manage:
- Comments
- Direct messages
- Community engagement
- Social interactions
- Support marketing campaigns, launches, and promotions
- Track engagement and maintain performance reports
- Ensure consistent brand messaging across channels
Executive & Operations Support
- Manage scheduling and calendar coordination
- Support leadership with day-to-day administrative and operational execution
- Maintain:
- Task trackers
- Documentation
- Shared files
- Operational workflows
- Organize communication and prioritize urgent requests
- Follow up on outstanding tasks and deadlines
- Identify workflow gaps and recommend improvements
Content Creation & Coordination
- Create and edit short-form marketing content using:
- Canva
- Veed
- Opus Clips
- Similar content tools
- Format and organize:
- Guides
- Workbooks
- Scripts
- Cheat sheets
- Digital resources
- Repurpose content for different marketing channels
- Maintain consistent branding and presentation across materials
Community & Program Support
- Support participant and member onboarding
- Coordinate ongoing participant communication
- Maintain digital program materials and resources
- Track member progress and updates
- Troubleshoot minor account or platform issues
- Keep program information organized and accessible
- Help deliver a smooth participant experience
Lead Generation & Research
- Research Ideal Client Profiles (ICPs)
- Build prospect lists and outreach databases
- Support lead generation and outreach campaigns
- Organize prospect information for follow-up
- Compile research, reports, and findings for leadership
Requirements
Must-Have Experience
- Experience in one or more of the following:
- Marketing Operations
- Marketing Coordination
- Executive Assistance
- Virtual Assistance
- Operations Support
- Hands-on experience with GoHighLevel (GHL)
- Experience building or managing:
- CRM workflows
- Marketing automations
- Email campaigns
- Follow-up sequences
- Experience supporting founders, coaches, startups, or entrepreneurial businesses
- Strong proficiency with:
- Google Workspace
- Google Sheets
- Google Calendar
- Google Drive
- Experience with