Global Solution Marketing Director, Oil & Gas

The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS 's key industry verticals. The role reports into Corporate Marketing but carries full accountability as a member of the Oil & Gas leadership team - bridging central marketing capability with commercial go-to-market execution.

The right candidate has in-depth understanding of the Oil & Gas industry: how operators, EPC contractors, and OFS companies make technology decisions, how buying cycles work, and what a credible IFS value proposition looks like in that context. They are a builder - comfortable setting strategy, developing demand generation programs and getting into the detail of execution - and they know how to align marketing investment directly to pipeline and revenue.

This is a senior role with real commercial ownership. It requires someone who is equally at ease presenting to the leadership team and rolling up their sleeves on a campaign brief. The role spans multiple geographies and time zones, so confidence operating in a global, matrixed environment - aligning regional teams, navigating different market dynamics, and building relationships across cultures - is essential.

The candidate will own the development and execution of Oil & Gas marketing plan globally and work on a variety of programs and actively contribute to the success of the Oil & Gas industry. Typical responsibilities will include:

- Define, own, and execute a global marketing strategy and annual demand generation plan that directly supports the growth in the Oil & Gas industry and go-to-market objectives.

- Build and lead a high-performing global marketing team; own and manage the Oil & Gas marketing budget, allocating investment across programs to maximize pipeline contribution and return.

- Own the content strategy and production of high-impact assets - thought leadership, solution messaging, webinars, event toolkits, and digital content - to support customer acquisition and pipeline goals.

- Define and execute an account-based marketing (ABM) strategy for priority target accounts, in close partnership with the sales and business development teams.

- Enable business development, account management, and regional marketing teams for key demand generation campaigns - providing clear campaign kits covering audience targeting, messaging, channel mix, execution steps, and success metrics.

- Track, analyze, and report on campaign performance - MQLs, SQLs, and pipeline creation - sharing dashboards with stakeholders to drive continuous optimization.

- Partner with Product Marketing to sharpen IFS Cloud's Oil & Gas value proposition; own the Oil & Gas pages on ifs.com, optimizing for SEO, AEO, user journey, and pipeline conversion.

- Apply AI-powered tools across the marketing workflow - content creation, campaign personalization, analytics, and reporting - to improve output quality and team efficiency.

- Lead IFS 's presence at priority sector events (ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, IFS Connect) and manage Oil & Gas analyst relations with Gartner, IDC, and relevant industry bodies.

There is a 10–25% travel requirement as needed.
Required

- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.

- Demonstrable experience marketing to, or working within, the Oil & Gas industry

- Proven track record in B2B enterprise software or SaaS marketing - ideally within ERP, EAM, FSM, or adjacent domains.

- Exceptional written and verbal communication skills in English - including the ability to craft compelling executive narratives, present with confidence to senior leadership, and adapt messaging across audiences and formats.

- Experience working in a global, matrixed organization, demonstrating a global mindset-able to navigate diverse cultures, collaborate across regions, and adapt marketing strategies to different international markets.

- Proven ability to utilize A