EVP, Integrated Strategy

Job Description:

YOUR MINDSET
You have spent your career becoming fluent in disciplines most people keep separate. You don't see creative strategy and media strategy as different languages. You see them as different expressions of the same strategic thinking. That mastery is what qualifies you for this role.

You believe that the best ideas scale, that coherence matters more than novelty, and that the team creating the strategy is as important as the strategy itself. You lead with conviction and curiosity. You build a culture where people think bigger about their work because they get excited about it.

ROLE OVERVIEW
You will help imagine, architect and operate an Intelligent Story System for a multi-brand healthcare enterprise at the executive level, setting the vision that orchestrates three interconnected business units - consumer retail operations, pharmacy benefit management, and health insurance - ensuring every strategic decision, creative expression, and media deployment radiates from a powerful idea.

This leadership role demands mastery of two disciplines that most separate: Brand Strategy and Connected Strategy. You have spent your career developing deep expertise in both. You don't translate between them. You hold them as one integrated practice.

You lead the creation of Catalyzing Ideas. You orchestrate their deployment. You're persuasive in the C-suite. You grow their business and that strengthens our relationship. You develop the next generation of integrated leaders. You are the strategic authority on how three interconnected brands move as one. You will report to the Chief Strategy Officer.
CORE RESPONSIBILITIES
Strategic Boldness - Ideas

- Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity

- A builder of brand worlds that dimensionalize ideas- articulating character, conviction, and edges with rigor and specificity that drives great creative work

- Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business

- Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter.

System Orchestration - The Deployment

- Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context

- Identify audience signals that inform where and when each idea becomes urgent and inevitable

- Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every execution- whether retail media, pharmacy communications, or insurance education- radiates from the same idea

- Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole.

Cross-Brand Enterprise Leadership

- Hold the enterprise perspective. You are the leader who sees where all three brands can move together and where they must move independently

- Identify strategic opportunities where one idea scales across all three business units (creating compounding effect) and where each business unit needs its own force (creating specificity)

- Create conditions where the three brands strengthen each other, not cannibalize each other

Media + Creative Integration at Strategic Foundation

- Think in both languages simultaneously, from idea through deployment. You are fluent in creative strategy AND media strategy- not choosing between them, but weaving them together around an idea

- You understand how media strategy informs which ideas can scale, which audiences you can reach, where cultural moments live. You understand how creative strategy demands certain media contexts to land. You ho