Ecommerce Manager

REMOTE E-COMMERCE MANAGER

We are working with a client that is a rapidly growing sustainable fashion e-commerce brand made up of smart, creative, and thoughtful people who are passionate about using their work as a force for good. We are working together to grow a household name brand and push the fashion industry in a more sustainable direction.
About You

- You thrive in an environment that allows you to focus on high-impact growth strategy alongside day-to-day campaigns.

- You are hardworking and resourceful. You have an insatiable thirst for knowledge, seeing every challenge as an opportunity to learn.

- You have a deep understanding of Shopify+ and a sharp and technical eye to support CRO (conversion rate optimization) and website optimization.

- You are data driven and view things with a mobile first approach.

- You are passionate about testing and iterating to find efficiency at every stage of the funnel.

- You are excited to create a best-in-class site experience for the customers.

- You are collaborative and can work with cross-functional teams at all levels of the organization.

- You can set strategy and vision, but you are not afraid to execute at a tactical level. There is no task too small or too big for you.

- You are highly motivated and are able to think strategically and independently.

- You are an exceptionally organized self-starter who can prioritize well in a high growth environment.

- You are attentive to detail, and can also manage a tight deadline.

- You respond positively to constructive feedback and adapt quickly to change.

- You are a great team player, leader, and individual contributor.

- You are humble, hungry, and smart (in that order). You know what you’re good at while still continually striving to improve and grow in all areas.

Responsibilities

- Develop and manage iteration of our ecommerce strategic roadmap including scoping, prioritization, execution and measurement.

- Maximize online sales through constant testing, site optimization, UI/UX and improving online customer experience.

- Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging.

- A/B Test website creative, layout, and offers to better understand and optimize our website.

- Manage outside agency partners for web design, web management and development, and SEO (search engine optimization).

- Develop onsite lead generation, including developing strategies to drive “shallow conversions”, e.g., sampling, quizzes, etc.

- Be the expert on e-commerce best practices and competitors to gain an understanding of trending behaviors in the marketplace.

- Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience.

CRM (Email/SMS)

- Apply a data-driven approach to identify, evaluate and prioritize strategic initiatives that increase engagement and optimize lifetime value.

- Own large email marketing channel, including batch, lifecycle programs, triggered, and transactional emails.

- Spearhead the growth of a customer-centric SMS strategy that enables Marketing and CX to improve the customer journey.

- Conceptualize, build, and iterate on a best-in-class loyalty program and drive enrollment, engagement and retention/reactivation of our customers.

- Apply learnings from consumer-level data and behavior to develop segmented audience-based campaigns, journeys and automations.

Skills & Qualifications

- 3+ years e-commerce and marketing experience, primarily in D2C or start-up environments.

- BA/BS degree or equivalent life experience

- Proven achievement in creating data-driven strategies and solutions to support increases in conversion, AOV and LTV business objectives.

- Strategic, analytical and creative thinker.

- An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.

- Proven experience in managing multiple functions in a fast paced, changing environment.

- Excellent written and verbal communication skills and thirst for collaboration

- Strong grasp of business strategy and the ability to prioritize opportunities.

- Able to maintain high standard of confidentiality and professionalism

- Understanding of sustainable fashion, ethical fashion, and/or social enterprise preferred

Originally posted on Himalayas