E-mail Marketing Specialist

This is a remote position.

We’re looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers.
Key Responsibilities

- Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot

- Support broader lifecycle marketing strategies with hands-on execution and optimization

- Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion

- Implement segmentation strategies to target specific audiences and improve deliverability and engagement

- Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities

- Conduct A/B testing on subject lines, copy, design, and send times to optimize performance

- Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM)

- Stay current with best practices and trends in email marketing and eCommerce automation

- Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups)

Requirements

- 2–4 years of hands-on experience in email marketing, ideally in eCommerce or DTC

- Proficient with HubSpot (flows, lists, segmentation, reporting); experience with Klaviyo is a plus

- Strong analytical skills to interpret email KPIs and recommend data-driven actions

- Good eye for design and UX within email templates (no need to code, but basic editing/design skills a plus)

- Strong copy instincts and attention to detail

- Comfortable working independently and in collaboration with creative and growth teams

- Familiarity with eCommerce platforms like Shopify is preferred

Nice to Have
- Experience with multi-channel lifecycle strategies (email, SMS, pop-ups)

- Knowledge of CRO tactics and landing page/email alignment

- Exposure to performance marketing and its impact on retention/email strategy

Benefits

- Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.

- Strong work-life balance culture

- Flexible work arrangements

- Flexible working time

- Gifts for special days

- Competitive payment structure.

- Full REMOTE Work.

- 18 working days off.

Originally posted on Himalayas