Director, Strategic Alliances - HCM

Who we are

Asure Software helps small and mid-sized businesses grow by simplifying payroll, human resources, compliance, and workforce management. Through connected technology and expert services, Asure enables employers to manage payroll, HR administration, time and attendance, benefits, employee self-service, and related workforce needs. Our clients can choose the delivery model that works best for their business—from self-service technology to fully managed solutions and partner-enabled services.

This is a remote position.
How you will contribute

Asure is seeking a commercially driven Director of Strategic Alliances to build partnerships that generate qualified pipeline, recurring revenue, and long-term customer growth.

This leader will develop and scale relationships across the HCM ecosystem, including benefit brokers, banks, CPA and accounting firms, payroll providers, HR consultants, technology companies, referral partners, resellers, and marketplace channels serving small and mid-sized employers.

You will own the full partner lifecycle—from identifying and recruiting high-potential partners through activation, enablement, pipeline development, opportunity conversion, and ongoing growth. You will also develop commercially viable partnership models, establish clear rules of engagement, and create the operating discipline needed to turn strategic relationships into consistent revenue.

Success in this role requires more than building relationships. It requires translating those relationships into measurable partner productivity, qualified opportunities, closed revenue, and improved outcomes for Asure ’s clients.
Major Duties and Responsibilities:

- Develop and execute an HCM alliance strategy aligned with Asure ’s small and mid-market growth priorities.

- Identify, recruit, negotiate, launch, and grow high-potential partners across priority channels, including brokers, banks, CPA firms, payroll providers, technology companies, consultants, resellers, referral organizations, and marketplaces.

- Own annual goals for partner-sourced pipeline, partner-influenced pipeline, recurring revenue, partner activation, and partner productivity.

- Build business cases for new partnerships by evaluating market opportunity, strategic fit, customer overlap, revenue potential, implementation requirements, economics, and speed to market.

- Develop partner business plans defining target markets, ideal customer profiles, customer challenges, joint value propositions, referral and co-selling motions, enablement requirements, pipeline expectations, and revenue targets.

- Structure and negotiate referral, reseller, revenue-share, marketplace, technology, and co-selling relationships in partnership with Asure ’s legal, finance, product, compliance, and executive teams.

- Establish clear rules of engagement for opportunity registration, account ownership, partner attribution, compensation, lead follow-up, data sharing, and channel-conflict resolution.

- Partner with Asure ’s sales organization to identify, qualify, develop, and close partner-generated opportunities.

- Translate Asure ’s payroll, HR, compliance, time and attendance, benefits, retirement, employee self-service, reporting, and managed-service capabilities into compelling partner-facing value propositions.

- Create repeatable partner sales plays, including discovery tools, referral criteria, account-mapping strategies, customer use cases, competitive positioning, objection handling, and field enablement.

- Lead partner onboarding, sales training, pipeline reviews, joint account planning, quarterly business reviews, executive briefings, and annual strategic-planning sessions.

- Collaborate with Marketing to develop joint campaigns, webinars, events, partner communications, marketplace initiatives, and demand-generation programs targeting small and mid-sized employers and their trusted advisors.

- Work across Product, Implementation, Operations, Customer Success,