Director/Senior Director, Participant Recruitment & Engagement

Job Overview:

The Director/Senior Director, Participant Recruitment & Engagementis responsible forthe strategic leadership, development, and execution of participant recruitment, engagement, and retention initiatives that support clinical trial enrollmentobjectivesacross Clinical Pharmacology Services. This role combinesexpertisein participant recruitment operations, marketing strategy, communications, analytics, and technology to build scalable and effective participant acquisition and engagement programs.

The position willleadthe development of data-driven recruitment and marketing strategies designed to attract, engage, convert, andretaindiverse participant populations while enhancing the participant experience. Working closely with Clinical Operations, Site Leadership, Commercial, Technology, Communications, and external partners, this leader willoptimizerecruitment channels, digital marketing efforts, participant outreach programs, and engagement platforms to support study delivery and business growth.

Summary of Responsibilities:

Participant Recruitment & Marketing Strategy

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Develop and execute an integrated participant recruitment and engagement strategy to support enrollment goals across clinical studies.

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Lead the creation and optimization of multi-channel participant acquisition campaigns, including digital marketing, social media, referral programs, community outreach, database re-engagement, and strategic partnerships.

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Collaborate with internal and external stakeholders to develop participant-centric marketing initiatives that increase awareness, engagement, and conversion.

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Ensure recruitment strategies are tailored to target participant populations and aligned with protocol requirements and site capacity needs.

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Establish best practices for participant communications, brand messaging, and recruitment campaign execution.

Participant Engagement & Experience

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Develop participant engagement and retention strategies that improve conversion rates, participant satisfaction, and study completion rates.

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Drive initiatives focused on enhancing the overall participant journey frominitialinquiry through study completion.

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Leverage participant feedback and recruitment analytics toidentifyopportunities for continuous improvement.

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Champion participant-focused approaches that increase engagement, trust, and long-term participation in clinical research.

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Utilize recruitment technologies, CRM platforms, marketing automation tools, and analytics dashboards tomonitorrecruitment effectiveness and participant engagement.

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Analyze key performance indicators, including lead generation, conversion rates, enrollment metrics, retention metrics, cost-per-enrollment, and campaign ROI.

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Identifytrends, gaps, and opportunities to improve participant acquisition and retention performance.

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Evaluate and implement innovative recruitment technologies and marketing solutions to strengthen participant outreach and engagement efforts.

Study Delivery:

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Continually scan the environment forbestin classsolutions to improveparticipantrecruitment and create novel capabilities and processes to implement these solutions.

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Ensureparticipantrecruitment & retentionservices,capabilities and solutions are optimally deployed.

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Develop and ensure implementation of best-in-class strategies for clientsin order tomeet or exceed recruitment goals

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Ensurestrategiesleverage best in industry capabilities that are tailored to specific study needs.

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Build and oversee staff (as applicable) thatare responsible forexecuting and managingparticipantrecruitment activities for Clinical Studies with a focus on time, budget, quality, and metrics.

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Employ alessons-learned philosophy which is supported by analytics, innovative patient strategies to develop future recommendations for this Centre of Excellence.

Relationships:

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Partner with service providers and build robust service offerings and mutually benefi