Director, Retail Engagement - East

About Us The leading global trade association dedicated to advancing convenience and fuel retailing, NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores nationwide selling fuel, food and merchandise, conducts 160 million transactions daily and had sales of $818 billion in 2025. A member-driven organization, NACS has 80-plus employees and an annual operating budget of approximately $60 million. NACS supports the industry through its media platforms, advocacy efforts, research, events, products & services and industry initiatives, helping members stay informed and connected. NACS Media is the voice that connects the convenience and fuel retailing industry through various channels, including its award-winning monthly publication NACS Magazine, NACS Daily e-newsletter and other media such as its weekly Convenience Matters podcast, Convenience Corner blog and Ideas 2 Go videos. NACS also is a hub for industry-leading research, insightful analysis, innovative educational opportunities and key industry initiatives that aim to advance the future of convenience and fuel retailing, including the NACS Show, one of the largest annual tradeshows in the country; more than a dozen targeted and regional events; 5 executive education programs at Ivy-League universities and extensive advocacy to both elected leaders and the general public. Here is more about what it’s like to work at NACS. Position Overview NACS, the association that represents the global convenience and fuel retailing industry, currently seeks a driven, solutions-oriented, creative thinker as the Director, Retail Engagement. This position is responsible for engaging new and existing member companies and their employees to become more active participants in the association. The position is a part of the Retail Engagement Team and leverages the Membership Support Team and other NACS teams to drive and support member engagement. Capitalizing on volunteer and member engagement, positive member experiences, and a strong organizational brand, the Director, Retail Engagement, works across the association to ensure the value proposition of NACS engagement is effectively communicated to the industry. Scope of Responsibilities: - To promote the NACS brand and culture by supporting: - NACS brand promise: An industry champion that connects and inspires our members to deliver tomorrow’s convenience today & every day. - NACS’ brand values: Integrity, Excellence, Curious, Insights, and Inclusive. - NACS’ brand personality: Proactive, Constructive, Engaging, and Optimistic. - To assist the VP, Retail Engagement, Research, & Education in developing and communicating the value proposition of NACS engagement and membership both externally to the industry and internally to the NACS Team. - To assist the VP, Retail Engagement with the development of and achieving goals based on the strategic retail engagement goals including: - KPIs & Metrics to deliver against: - Event Engagement targets (#’s & %’s) - “Max Your NACS” participation goals and ensuring that individual metrics records in NACS’ database are accurate (#’s) - Member renewal rate goals (%’s) - Bull’s Eye Target company engagement growth ( Passionate, forward-thinking companies who want to stay ahead of the curve and be “in the know” ) (#’s) - Board and Committee member engagement targets (#’s) - To develop and maintain professional relationships with leaders of NACS retail member companies with a focus on the medium size domestic retail companies (10 to 200 stores). - Ensuring that the larger medium size companies and bull’s eye target retailers and their employees are especially aware of and engage in the full complement of NACS events, activities, products, and services. - To assi