Director of Marketing

About Ceresti

Ceresti Health is rewriting how the U.S. healthcare system manages dementia. Our thesis is simple and rigorously proven: better dementia outcomes start with activating the family caregiver. We are the evidence-based preferred provider for Medicare Advantage plans, accountable care organizations, and Medicare Supplement carriers who carry the financial and clinical exposure of dementia — and need a model that moves the numbers.

Our digital health programs deliver guaranteed outcomes, including >40% reductions in medical costs , by putting the activated family caregiver at the center of care teams. We are a high-velocity, mission-driven company building a category.

If you want to do the most consequential marketing work of your career — and you want it to matter for millions of families — keep reading.

The Role

We're hiring a Director of Marketing to own and build Ceresti's marketing function as we move into our next phase of hypergrowth. You will be the senior marketing leader in the company — strategic enough to sit at the executive table, tactical enough to write the brief, ship the campaign, and move the pipeline metric this quarter.

You'll partner directly with executive leadership (including CRO, COO, CEO, and Chief Medical Officer) to build the brand, demand engine, and content infrastructure that fuels growth across our B2B sales motion and our emerging direct-to-consumer channel. You'll lead a small, high-leverage team managing limited marketing agency resources, support client-facing marketing needs, and operate as the connective tissue between strategy, sales, clinical, and product.

What You'll Own

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Brand and positioning. Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. Ensure every external touchpoint — sales decks, LinkedIn, the website, conference presence — lands the same message with the same clarity.

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Demand generation and pipeline contribution. Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. Own marketing-sourced and marketing-influenced pipeline targets. Partner with the CRO to align marketing motion with sales priorities.

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Digital marketing infrastructure. Augment the digital footprint, marketing automation, attribution, and analytics stack we need to operate as a modern healthcare company. Own the data — know what's working, what isn't, and what to kill.

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Content and thought leadership. Drive the editorial calendar across LinkedIn (including our flagship series, The Care Equation), executive thought leadership, white papers, webinars, and earned media. Translate clinical and economic complexity into content with which payors and providers actually engage.

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Sales enablement. Evolve the collateral, talk tracks, case studies, and competitive intelligence that make every commercial team member faster and sharper.

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Direct-to-consumer marketing strategy. In partnership with the CRO and leadership, support the marketing strategy for our DTC digital marketing needs — caregiver acquisition, family-facing brand, funnel design — and oversee the digital marketing specialist executing it.

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Conferences, partnerships, and field marketing. Own our presence at the conferences that matter and lead co-marketing motions with strategic partners.

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Team building. Hire, develop, and lead the marketing team as we scale. Set the bar for craft, velocity, and accountability. Be bold and incorporate agentic AI into the future needs of GTM.

What You'll Bring

- 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role

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Healthcare experience is required — ideally in Medicare, value-based care, payer-facing B2B, or digital health. You know the difference between an MA plan and an ACO, you've worked inside HIPAA, and you know how to market into a regulated, evidence-driven buyer

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Demonstrated digital